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Enhancing Trust in E-Commerce in Developing IT Environments: A Feedback-Based Perspective

Enhancing Trust in E-Commerce in Developing IT Environments: A Feedback-Based Perspective

Iwara Arikpo, Adenike Osofisan, Idongesit E. Eteng
Copyright: © 2012 |Pages: 11
ISBN13: 9781466616370|ISBN10: 1466616377|EISBN13: 9781466616387
DOI: 10.4018/978-1-4666-1637-0.ch011
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MLA

Arikpo, Iwara, et al. "Enhancing Trust in E-Commerce in Developing IT Environments: A Feedback-Based Perspective." Leveraging Developing Economies with the Use of Information Technology: Trends and Tools, edited by Abel Usoro, et al., IGI Global, 2012, pp. 193-203. https://doi.org/10.4018/978-1-4666-1637-0.ch011

APA

Arikpo, I., Osofisan, A., & Eteng, I. E. (2012). Enhancing Trust in E-Commerce in Developing IT Environments: A Feedback-Based Perspective. In A. Usoro, G. Majewski, P. Ifinedo, & I. Arikpo (Eds.), Leveraging Developing Economies with the Use of Information Technology: Trends and Tools (pp. 193-203). IGI Global. https://doi.org/10.4018/978-1-4666-1637-0.ch011

Chicago

Arikpo, Iwara, Adenike Osofisan, and Idongesit E. Eteng. "Enhancing Trust in E-Commerce in Developing IT Environments: A Feedback-Based Perspective." In Leveraging Developing Economies with the Use of Information Technology: Trends and Tools, edited by Abel Usoro, et al., 193-203. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1637-0.ch011

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Abstract

Most research in e-commerce and trust have assumed advanced information technology (IT) infrastructural environments, so results from these studies have little impact on Developing IT environments, where internet infrastructure is still at the developmental stage, and the people are used to traditional commercial methods. This situation affects the level of trust and participation of end-users in e-commerce. This paper presents a unique approach for enhancing trust in e-commerce in less-advanced IT environments, with a perspective on feedback mechanisms in e-commerce websites. Survey results support the importance of feedback in promoting and sustaining end-user trust in online market environments.

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