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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Copyright: © 2012 |Pages: 516
ISBN13: 9781466618008|ISBN10: 1466618000|EISBN13: 9781466618015
DOI: 10.4018/978-1-4666-1800-8
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MLA

Lee, In. Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages. IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1800-8

APA

Lee, I. (2012). Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages. IGI Global. https://doi.org/10.4018/978-1-4666-1800-8

Chicago

Lee, In. Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1800-8

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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences.

In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Preface
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Acknowledgment
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Chapters
Chapter 1
Introduction  (pages 17-18)
Introduction
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Consumer and Business Sides of E-Commerce
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Payment, Security, and Privacy in E-Commerce
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Systems Development, Technologies, and Issues in E-Commerce
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Back Materials
About the Contributors
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Index
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