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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

In Lee
Copyright: © 2013 |Pages: 451
ISBN13: 9781466619395|ISBN10: 1466619392|EISBN13: 9781466619401
DOI: 10.4018/978-1-4666-1939-5
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MLA

Lee, In, editor. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy. IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1939-5

APA

Lee, I. (Ed.). (2013). Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy. IGI Global. https://doi.org/10.4018/978-1-4666-1939-5

Chicago

Lee, In, ed. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1939-5

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As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models.

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
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Chapter 1
Human Factors in Mobile Services
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Chapter 2
Human Factors in Mobile Technologies
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Chapter 3
Mobile Services Management
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Back Materials
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Compilation of References
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About the Contributors
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Index
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