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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Copyright: © 2013 |Pages: 478
ISBN13: 9781466625242|ISBN10: 1466625244|EISBN13: 9781466625259
DOI: 10.4018/978-1-4666-2524-2
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MLA

Kaufmann, Hans-Ruediger, and Mohammad Fateh Ali Khan Panni, editors. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance. IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2

APA

Kaufmann, H. & Panni, M. (Eds.). (2013). Customer-Centric Marketing Strategies: Tools for Building Organizational Performance. IGI Global. https://doi.org/10.4018/978-1-4666-2524-2

Chicago

Kaufmann, Hans-Ruediger, and Mohammad Fateh Ali Khan Panni, eds. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
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Evolutionary Preconditions and Philosophical Underpinnings of Customer-Centric Strategies
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Customer Knowledge Management (CKM) as a Customer-Centric Marketing Strategy
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Relationship Marketing (RM) and Customer Relationship Management (CRM) as Customer-Centric Marketing Strategies
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Chapter 4
E-Relationships  (pages 264-264)
E-Relationships
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Cause-Related Marketing as a Customer-Centric Marketing Strategy
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Behavioral Branding as a Customer-Centric Marketing Strategy
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Practical Implications/Applications of Customer-Centric Strategies from the Marketing Management Point of View
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Back Materials
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Compilation of References
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About the Contributors
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Index
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