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E-Marketing in Developed and Developing Countries: Emerging Practices

E-Marketing in Developed and Developing Countries: Emerging Practices

Hatem El-Gohary, Riyad Eid
Copyright: © 2013 |Pages: 372
ISBN13: 9781466639546|ISBN10: 1466639547|EISBN13: 9781466639553
DOI: 10.4018/978-1-4666-3954-6
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MLA

El-Gohary, Hatem, and Riyad Eid, editors. E-Marketing in Developed and Developing Countries: Emerging Practices. IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3954-6

APA

El-Gohary, H. & Eid, R. (Eds.). (2013). E-Marketing in Developed and Developing Countries: Emerging Practices. IGI Global. https://doi.org/10.4018/978-1-4666-3954-6

Chicago

El-Gohary, Hatem, and Riyad Eid, eds. E-Marketing in Developed and Developing Countries: Emerging Practices. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3954-6

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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex.

E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Chapters
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E-Marketing Recent Issues and Emerging Practices
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E-Marketing Recent Issues and Emerging Practices in Developed Countries
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E-Marketing Recent Issues and Emerging Practices in Developing Countries
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Back Materials
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Compilation of References
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About the Contributors
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Index
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