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Marketing to and Developing Faculty Members to Create High Quality, Highly Interactive Online Courses

Marketing to and Developing Faculty Members to Create High Quality, Highly Interactive Online Courses

Jace Hargis
Copyright: © 2013 |Pages: 11
ISBN13: 9781466640146|ISBN10: 1466640146|EISBN13: 9781466640153
DOI: 10.4018/978-1-4666-4014-6.ch012
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MLA

Hargis, Jace. "Marketing to and Developing Faculty Members to Create High Quality, Highly Interactive Online Courses." Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, edited by Purnendu Tripathi and Siran Mukerji, IGI Global, 2013, pp. 176-186. https://doi.org/10.4018/978-1-4666-4014-6.ch012

APA

Hargis, J. (2013). Marketing to and Developing Faculty Members to Create High Quality, Highly Interactive Online Courses. In P. Tripathi & S. Mukerji (Eds.), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices (pp. 176-186). IGI Global. https://doi.org/10.4018/978-1-4666-4014-6.ch012

Chicago

Hargis, Jace. "Marketing to and Developing Faculty Members to Create High Quality, Highly Interactive Online Courses." In Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, edited by Purnendu Tripathi and Siran Mukerji, 176-186. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4014-6.ch012

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Abstract

In this paper, the author shares a detailed process for soliciting and securing exemplar faculty members, who are ready to redesign and offer their course in a high quality online environment. The goal is to help faculty create highly engaging online learning opportunities as good as or better than their current face to face classes. Interested faculty members submitted a competitive proposal, and were selected to interact in a highly dynamic three day short course. The course introduced and applied learning theories as a mechanism to help faculty develop their materials, so that learners could attend, process, retain and use meaningful conceptually-based material. The outcome of the program was targeted, high quality online courses; word of mouth support and requests for short courses from our law and dental schools.

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