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Social Media and Public Administration in Spain: A Comparative Analysis of the Regional Level of Government

Social Media and Public Administration in Spain: A Comparative Analysis of the Regional Level of Government

J. Ignacio Criado, Francisco Rojas-Martín
ISBN13: 9781466641730|ISBN10: 1466641738|EISBN13: 9781466641747
DOI: 10.4018/978-1-4666-4173-0.ch014
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MLA

Criado, J. Ignacio, and Francisco Rojas-Martín. "Social Media and Public Administration in Spain: A Comparative Analysis of the Regional Level of Government." E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations, edited by J. Ramon Gil-Garcia, IGI Global, 2013, pp. 276-298. https://doi.org/10.4018/978-1-4666-4173-0.ch014

APA

Criado, J. I. & Rojas-Martín, F. (2013). Social Media and Public Administration in Spain: A Comparative Analysis of the Regional Level of Government. In J. Gil-Garcia (Ed.), E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations (pp. 276-298). IGI Global. https://doi.org/10.4018/978-1-4666-4173-0.ch014

Chicago

Criado, J. Ignacio, and Francisco Rojas-Martín. "Social Media and Public Administration in Spain: A Comparative Analysis of the Regional Level of Government." In E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations, edited by J. Ramon Gil-Garcia, 276-298. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4173-0.ch014

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Abstract

The chapter investigates the employment of digital social media by Spanish regional administrations: its presence, the factors that determine that presence, as well as the self-perception of those responsible for its management. This study raises the following questions: What are the key factors that explain the use of social media in public administrations? What is the self-perception of those responsible for the management of digital social media about its current level of development within their organisations? What are the main inhibitors-facilitators for the development of digital social media in public administrations? What are the next steps to promote digital social media in the sphere of public organisations? This chapter is based on a questionnaire that was responded to by those responsible for the management of digital social media in the Spanish regional administrations. This research shows that Web 2.0 tools are more oriented to explore potential changes in the relations between the public administrations and citizens, than to innovate the functioning of public sector organisations. In sum, this chapter offers a relevant analysis, although it is of an exploratory character because of the almost total absence of systematic studies about the diffusion of digital social media within Spanish public administrations.

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