Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions

Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions

Copyright: © 2014 |Pages: 347

ISBN13: 9781466645103|ISBN10: 1466645105|EISBN13: 9781466645110

DOI: 10.4018/978-1-4666-4510-3

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MLA

Lee, In, editor. Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4510-3

APA

Lee, I. (Ed.). (2014). Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions. IGI Global. https://doi.org/10.4018/978-1-4666-4510-3

Chicago

Lee, In, ed. Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4510-3

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The emergence of internet technologies have provided organizations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online.

Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. This book will bring together a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research.

Table of Contents

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Front Materials

Title Page

Copyright Page

Advances in E-Business Research (AEBR) Book Series

Preface

Acknowledgment

Introduction

Chapters

Chapter 1

From Integration to Social Media: Understanding Electronic Marketplace (pages 1-19)

Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar

EMs as trade tools have been the subject of several disruptive changes during the past few decades. The chapter discusses the importance of EM integration and market knowledge management as today’s main concerns affecting the...

Chapter 2

Beneficial E-Personalization and Related Technological Innovations Applied to E-Tailing (pages 20-46)

Alan D. Smith

The numerous advancements in electronic-personalization communication have generated both benefits and challenges as online retailers try to regain competitive advantages in the current global recession. A literature review of...

Chapter 3

Mobile Commerce Adoption in Organizations: A Literature Review and Preliminary Findings (pages 47-68)

Husam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu

This chapter comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, a number of factors from adoption theories such as the diffusion of innovation theory, the technology...

Chapter 4

Online Brand Expansion towards the Offline Setting: Which Way to Go? (pages 69-89)

Rafael Bravo, Leif E. Hem, José M. Pina

Brand extension and brand alliances are two possible strategies to expand the brand towards different product categories. In this chapter, the authors focus on brands that are well-known for their online services launching offline...

Chapter 5

Examining the Impact of Web 2.0 Applications on Knowledge Management Performance (pages 90-110)

Scott Buechler, Richard Hartshorne, Haya Ajjan

There has been an increasing interest in the use of Web 2.0 applications to enhance the effectiveness of internal communication and improve knowledge management within the organization. However, extant Web 2.0 research has focused on...

Chapter 6

An Exploratory Study of Customer Satisfaction in a Community Bank (pages 111-127)

Somjit Barat, John E. Spillan

In a competitive business environment, delivering high level of customer service is critical. Investigating this aspect further, the current chapter focuses on the physical and service attributes of consumer satisfaction in the...

Chapter 7

Collaborative Business Service Modelling and Improving: An Information-Driven Approach (pages 128-147)

Thang Le Dinh, Thanh Thoa Pham Thi

In the context of globalization, the competitive advantage of each service enterprise depends greatly on the ability to use network architectures to collaborate efficiently in business services. The chapter aims at introducing an...

Chapter 8

E-Strategy and Soft Landings for Franchising in Emerging Markets (pages 148-159)

Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo

International franchising as a global growth strategy, especially in emerging markets, is gaining popularity. For example, the U.S. Commercial Service estimated that: (1) China, having over 2,600 brands with 200,000 franchised retail...

Chapter 9

Improving Network-Based Marketing by Personalized Recommendation (pages 160-174)

Leila Esmaeili, Golshan Assadat Afzali

Social networks, which are a newfound phenomenon, have gained much attention. These networks, which are based on Web 2.0, provide a free and flexible environment for users and organizations to make diverse contents and, based on it...

Chapter 10

Internet Incidence on SME’s Sales: A Propensity Score Matching Analysis (pages 175-190)

María Verónica Alderete

The purpose of this paper is to determine how much is the “bonus” or “prize” to the sales per worker of Internet-using firms compared to not Internet-using firms. The authors employ some matching techniques based on an Argentinean...

Chapter 11

An Update on the Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore (pages 191-205)

H. K. Leng

With social network sites growing in popularity, many organisations have started to use this new platform to market themselves. However, marketing on social network sites is different from traditional marketing. Its value lies in...

Chapter 12

Online Corporate Reputation Management and IT: From Reactive to Proactive Organizations (pages 206-228)

Alberto Francesconi, Claudia Dossena

According to the Resource-Based View, the Corporate Reputation (CR) is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread...

Chapter 13

A Case Study for Business Integration as a Service (pages 229-254)

Victor Chang

This chapter presents Business Integration as a Service (BIaaS) to allow two services to work together in the Cloud to achieve a streamline process. The authors illustrate this integration using two services, Return on Investment...

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Related References

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About the Contributors

Index

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