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Innovations in Services Marketing and Management: Strategies for Emerging Economies

Innovations in Services Marketing and Management: Strategies for Emerging Economies

Anita Goyal
Copyright: © 2014 |Pages: 331
ISBN13: 9781466646711|ISBN10: 1466646713|EISBN13: 9781466646728
DOI: 10.4018/978-1-4666-4671-1
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MLA

Goyal, Anita, editor. Innovations in Services Marketing and Management: Strategies for Emerging Economies. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4671-1

APA

Goyal, A. (Ed.). (2014). Innovations in Services Marketing and Management: Strategies for Emerging Economies. IGI Global. https://doi.org/10.4018/978-1-4666-4671-1

Chicago

Goyal, Anita, ed. Innovations in Services Marketing and Management: Strategies for Emerging Economies. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4671-1

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Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.

Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Quotes and Testimonials
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Chapters
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Innovations for Enhanced Performance of Services
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Contributions of Service Innovations to Society and Consumer
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Chapter 3
Service Innovations and Employees
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Back Materials
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Compilation of References
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About the Contributors
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Index
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