Welcome to the InfoSci Platform
Reference Hub2
Indices1
Marketing in the Cyber Era: Strategies and Emerging Trends

Marketing in the Cyber Era: Strategies and Emerging Trends

Ali Ghorbani
Copyright: © 2014 |Pages: 357
ISBN13: 9781466648647|ISBN10: 1466648643|EISBN13: 9781466648654
DOI: 10.4018/978-1-4666-4864-7
Cite Book Cite Book

MLA

Ghorbani, Ali, editor. Marketing in the Cyber Era: Strategies and Emerging Trends. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4864-7

APA

Ghorbani, A. (Ed.). (2014). Marketing in the Cyber Era: Strategies and Emerging Trends. IGI Global. https://doi.org/10.4018/978-1-4666-4864-7

Chicago

Ghorbani, Ali, ed. Marketing in the Cyber Era: Strategies and Emerging Trends. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4864-7

Export Reference

Mendeley
Favorite Full-Book Download

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry.

Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Table of Contents

Reset
Front Materials
PDFHTML
Title Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Copyright Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Dedication
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Editorial Advisory Board and List of Reviewers
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Foreword
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Preface
This content has been removed at the discretion of the publisher and the editors.
Chapters
PDFHTML
Chapter 1
Emerging Trends  (pages 20-20)
The chapters in section 1 explore the emerging trends in marketing in the cyber era.
Emerging Trends
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Chapter 2
Emerging Strategies  (pages 142-142)
Section 2 contains chapters about emerging cyber strategies in marketing.
Emerging Strategies
This content has been removed at the discretion of the publisher and the editors.
Back Materials
PDFHTML
Related References
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Compilation of References
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
About the Contributors
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Index
This content has been removed at the discretion of the publisher and the editors.
View All Books

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.