Reference Hub5
Indices3
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Copyright: © 2014 |Pages: 486
ISBN13: 9781466650077|ISBN10: 1466650079|EISBN13: 9781466650084
DOI: 10.4018/978-1-4666-5007-7
Cite Book Cite Book

MLA

Aiello, Lucia, editor. Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5007-7

APA

Aiello, L. (Ed.). (2014). Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. IGI Global. https://doi.org/10.4018/978-1-4666-5007-7

Chicago

Aiello, Lucia, ed. Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5007-7

Export Reference

Mendeley
Favorite Full-Book Download

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective.

The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Table of Contents

Reset
Front Materials
Title Page
This content has been removed at the discretion of the publisher and the editors.
Copyright Page
This content has been removed at the discretion of the publisher and the editors.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
This content has been removed at the discretion of the publisher and the editors.
Editorial Advisory Board and List of Reviewers
This content has been removed at the discretion of the publisher and the editors.
Forward
This content has been removed at the discretion of the publisher and the editors.
Preface
This content has been removed at the discretion of the publisher and the editors.
Acknowledgment
This content has been removed at the discretion of the publisher and the editors.
Chapters
Chapter 1
Cultural Product: Management
This content has been removed at the discretion of the publisher and the editors.
Chapter 2
Cultural Product: Internet Perspective
This content has been removed at the discretion of the publisher and the editors.
Chapter 3
Cultural Product: Accessible Perspective
This content has been removed at the discretion of the publisher and the editors.
Chapter 4
Cultural Product: Tourism Perspective
This content has been removed at the discretion of the publisher and the editors.
Back Materials
Compilation of References
This content has been removed at the discretion of the publisher and the editors.
About the Contributors
This content has been removed at the discretion of the publisher and the editors.
Index
This content has been removed at the discretion of the publisher and the editors.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.