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Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics

Anteneh Ayanso, Kaveepan Lertwachara
Copyright: © 2014 |Pages: 305
ISBN13: 9781466651944|ISBN10: 1466651946|EISBN13: 9781466651951
DOI: 10.4018/978-1-4666-5194-4
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MLA

Ayanso, Anteneh, and Kaveepan Lertwachara, editors. Harnessing the Power of Social Media and Web Analytics. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5194-4

APA

Ayanso, A. & Lertwachara, K. (Eds.). (2014). Harnessing the Power of Social Media and Web Analytics. IGI Global. https://doi.org/10.4018/978-1-4666-5194-4

Chicago

Ayanso, Anteneh, and Kaveepan Lertwachara, eds. Harnessing the Power of Social Media and Web Analytics. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5194-4

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Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.

Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Social Networking and Online Communities (ASNOC) Book Series
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Editorial Advisory Board and List of Reviewers
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Preface
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Acknowledgment
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Chapters
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Chapter 1
This first section describes the different analytical applications available to social media marketers. The four chapters included in this section present a comprehensive overview of social media marketing research. With topics...
Harnessing the Power of Social Media Marketing and Web Analytics
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Chapter 2
This section second focuses on how organizations can harness social media and Web analytics to improve customer satisfaction and long-term customer relationship. With a large volume of information about consumers and their...
Getting Inside the Consumers’ Mind with Social Media Data
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Chapter 3
This section explores innovative approaches to utilize social media data to enhance the online user experience. The effectiveness of social media analytics hinges upon the predictive power of the analysis tools. However, social media...
Enhancing the Power of Social Media Analytics
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Back Materials
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Compilation of References
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About the Contributors
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Index
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