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Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models

Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models

Srikant Manchiraju
ISBN13: 9781466658806|ISBN10: 1466658800|EISBN13: 9781466658813
DOI: 10.4018/978-1-4666-5880-6.ch011
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MLA

Manchiraju, Srikant. "Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models." Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2014, pp. 225-243. https://doi.org/10.4018/978-1-4666-5880-6.ch011

APA

Manchiraju, S. (2014). Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models. In H. Kaufmann & M. Panni (Eds.), Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (pp. 225-243). IGI Global. https://doi.org/10.4018/978-1-4666-5880-6.ch011

Chicago

Manchiraju, Srikant. "Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models." In Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 225-243. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5880-6.ch011

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Abstract

In recent years, sustainable consumption has received considerable attention. In fact, to save the planet Earth and future generations, it has been proposed the issue of sustainable consumption should be addressed. Consequently, in the present chapter, two theoretical models are analyzed separately, as well as in conjunction, to understand sustainable consumption in the context of fashion. Furthermore, the present study's theoretical and managerial implications are discussed.

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