Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

Information Resources Management Association

Copyright: © 2014 |Pages: 1661

ISBN13: 9781466661141|ISBN10: 1466661143|EISBN13: 9781466661158

DOI: 10.4018/978-1-4666-6114-1

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Management Association, Information Resources, editor. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1

APA

Management Association, I. (Ed.). (2014). Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications. IGI Global. https://doi.org/10.4018/978-1-4666-6114-1

Chicago

Management Association, Information Resources, ed. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1

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In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools.

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Table of Contents

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Front Materials

Title Page

Copyright Page

Editorial Advisory Board and List of Reviewers

Preface

Chapters

Fundamental Concepts and Theories

Chapter 1

Digital Rhetoric and Globalization: A Convergence-Continuum Model (pages 1-39)

Gustav Verhulsdonck

Digital rhetoric has been discussed by many theorists as comprising a marked shift from ancient rhetoric's focus on persuasion. For some of the earlier theorists, digital rhetoric defined a novel relationship between literacy and...

Chapter 2

A Review of Tools for Overcoming the Challenge of Monitoring of Social Media (pages 40-63)

Carlos Figueroa, Abraham Otero

Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of...

Chapter 3

Need for Dynamicity in Social Networking Sites: An Overview from Data Mining Perspective (pages 64-87)

Gurdeep S Hura

This chapter presents this new emerging technology of social media and networking with a detailed discussion on: basic definitions and applications, how this technology evolved in the last few years, the need for dynamicity under...

Chapter 4

Social Media Activities: Understanding What Consumers Do in Social Media (pages 88-103)

Kristina Heinonen

Consumers are increasingly consuming, participating, contributing, and sharing different types of online content. This is influencing the marketing activities traditionally controlled and performed by companies. The aim of this...

Chapter 5

Building and Maintaining Relationships through Social Media (pages 104-125)

Alisa Agozzino

In recent years, social media tools such as Facebook, Twitter, YouTube, and blogs have rocked the higher education world. No longer is just being present on these mediums enough. Integration of social media tools into daily practices...

Chapter 6

Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students (pages 126-148)

Franklin N. A. Yartey, Louisa Ha

In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a...

Chapter 7

Putting Me in Media: Communicating and Creating Screen Media with a Purpose (pages 149-168)

Christine Wells

Like learning to read or write, or acquiring the fundamentals of mathematics, screen media literacy is rapidly becoming an essential life skill. This dominant and expansive interface for contact, culture, and commerce has become the...

Chapter 8

Peer-to-Peer Video Streaming (pages 169-228)

Jânio M. Monteiro, Rui S. Cruz, Charalampos Z. Patrikakis, Nikolaos C. Papaoulakis, Carlos T. Calafate, Mário S. Nunes

The Internet as a video distribution medium has seen a tremendous growth in recent years. Currently, the transmission of major live events and TV channels over the Internet can easily reach hundreds or millions of users trying to...

Chapter 9

Digital Rights Management: Open Issues to Support E-Commerce (pages 229-247)

Tarek Gaber

In the era of the information technology and the rapid growth of the Internet access, e-Commerce technologies become very crucial as new and effective ways are needed to manage, transact, distribute, and exploit digital contents...

Chapter 10

Copyright and Licensing Essentials for Librarians and Copyright Owners in the Digital Age (pages 248-259)

Anne Moon

So much of what we as librarians do involves some aspect of copyright, whether it is document delivery, electronic reserves, online learning tools, and course management systems (e.g. Blackboard), or online modules that allow one to...

Chapter 11

Persuasive Games as Social Action Agents: Challenges and Implications in Learning and Society (pages 260-270)

Dana Ruggiero

Persuasive games are an interdisciplinary area covering a range of fields. This article examines persuasive games through current trends in research as potential agents of social action. The implications of persuasive games for...

Chapter 12

Articulations and Rearticulations: Antagonisms of Media Reform in Africa (pages 271-286)

Heather Gilberds

The adoption of western models of journalism is a hallmark of media democratization movements in post-conflict, transitional or developing nations. However, media strengthening programs have received wide criticism from critical...

Chapter 13

Re-Evaluation of Nepali Media, Social Networking Spaces, and Democratic Practices in Media (pages 287-304)

Dilli Bikram Edingo

This chapter first analyzes the Nepali mainstream media and social media's effect upon its relationships with audiences or news-receivers. Then, it explores how social media is a virtual space for creating democratic forums in...

Development and Design Methodologies

Chapter 14

Critical Electronic Discourse Analysis: Social and Cultural Research in the Electronic Age (pages 306-323)

Bob Hodge

This chapter investigates and endorses the integration of two existing research traditions, electronic discourse analysis (EDA) and critical discourse analysis (CDA), into a more powerful and comprehensive form of analysis of...

Chapter 15

Whose News Can You Trust?: A Framework for Evaluating the Credibility of Online News Sources for Diaspora Populations (pages 324-352)

Rick Malleus

This chapter proposes a framework for analyzing the credibility of online news sites, allowing diaspora populations to evaluate the credibility of online news about their home countries. A definition of credibility is established as...

Chapter 16

Media-Education Convergence: Applying Transmedia Storytelling Edutainment in E-Learning Environments (pages 353-364)

Stavroula Kalogeras

In the era of media convergence, transmedia (cross-media/cross-platform/multi-platform) narratives are catering to users who are willing to immerse themselves in their favorite entertainment content. The inherent interactivity of the...

Chapter 17

Integrating Mobile Learning, Digital Storytelling and Social Media in Vocational Learning (pages 365-386)

Miikka Eriksson, Pauliina Tuomi, Hanna Vuojärvi

In this chapter, the focus falls on integrating mobile learning, digital storytelling, and social media into vocational learning practices. The literature review introduces the development of mobile learning and digital storytelling...

Chapter 18

Traditional to Hybrid: Social Media's Role in Reshaping Instruction in Higher Education (pages 387-411)

Rowena Li

Drawn from first-hand teaching and learning experiences, this chapter seeks to explore social media tools and their unique features in adapting traditional face-to-face courses to the hybrid learning environment. It examines the...

Chapter 19

The AIDLET Model: A Framework for Selecting Games, Simulations and Augmented Reality Environments in Mobile Learning (pages 412-435)

José Bidarra, Meagan Rothschild, Kurt Squire, Mauro Figueiredo

Smartphones and other mobile devices like the iPhone, Android, Kindle Fire, and iPad have boosted educators' interest in using mobile media for education. Applications from games to augmented reality are thriving in research...

Chapter 20

Behind the Scenes: Approval Profiles From a Vendor's Perspective (pages 436-450)

Alison Griffin, Sarah Forzetting

In discussions surrounding collection development and approval plans, one often forgotten aspect of the conversation is the role of vendors in crafting the profiles and systems that aid library subject selectors in title-by-title...

Chapter 21

Access Control Models for Online Social Networks (pages 451-484)

Rula Sayaf, Dave Clarke

Access control is one of the crucial aspects in information systems security. Authorizing access to resources is a fundamental process to limit potential privacy violations and protect users. The nature of personal data in online...

Chapter 22

Multichannel Modality in Displaying Information (pages 485-504)

Elisa Benetti, Gianluca Mazzini

Computer science and telecommunications are increasingly important in society and this leads also public administrations to take advantage of ICT, in order to communicate with citizens in a more rapid and simpler way than the complex...

Chapter 23

Third Party Multimedia Streaming Control with Guaranteed Quality of Service in Evolved Packet System (pages 505-526)

Evelina Pencheva

This paper studies implementation issues of Parlay X “Multimedia Streaming Control” and “Application-driven Quality of Service” web services in the Evolved Packet System (EPS). EPS is defined as evolution of mobile communication...

Chapter 24

Protocol Interactions among User Agents, Application Servers, and Media Servers: Standardization Efforts and Open Issues (pages 527-542)

Alessandro Amirante, Tobia Castaldi, Lorenzo Miniero, Simon Pietro Romano

In this chapter, the authors focus on the complex interactions involving the various actors participating in a multimedia session over the Internet. More precisely, bearing in mind the current standard proposals coming from both the...

Chapter 25

Adoption of Online Social Media Innovation: Who's Inside the Spectrum? (pages 543-557)

Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar

Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM...

Chapter 26

Augmenting Analytical CRM Strategies with Social BI (pages 558-576)

Daniel Beverungen, Mathias Eggert, Matthias Voigt, Michael Rosemann

Large communities built around social media on the Internet offer an opportunity to augment analytical customer relationship management (CRM) strategies. The purpose of this paper is to provide direction to advance the conceptual...

Chapter 27

Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce (pages 577-597)

Tarek Gaber, Ning Zhang

Existing Digital Rights Management (DRM) systems allow consumers to buy digital licenses to access the corresponding contents on their devices. However, with these DRM systems, the consumers are unable to resell their licenses....

Chapter 28

Analytics and Performance Measurement Frameworks for Social Customer Relationship Management (pages 598-625)

Anteneh Ayanso, Derek Visser

This chapter provides an overview of the analytics and performance measurement frameworks for social customer relationship management (SCRM). Based on a review of academic research and industry practices, the chapter discusses the...

Utilization and Application

Chapter 29

Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms (pages 627-649)

Madhupa Bakshi, Prashant Mishra

Nearly 30 million Indians who are online are members of social networking sites and popular surveys report that about two-thirds of them spend time daily on these social networking sites. More importantly, Indians spend more time on...

Chapter 30

Consumers as “Integrators” of Marketing Communications: When “Like” is as Good as “Buy” (pages 650-664)

Kelley O'Reilly, Karen M. Lancendorfer

This case study explores how Falken Tire Corporation (FTC) leveraged motorsports to build brand credibility, and how consumer-based brand equity developed in virtual fan communities via social media marketing. This brand credibility...

Chapter 31

Digital Resources and Approaches Adopted by User-Centred Museums: The Growing Impact of the Internet and Social Media (pages 665-683)

Ludovico Solima

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations....

Chapter 32

Insights into Social Media and Online Digital Music (pages 684-710)

Yanbin Tu, Miao Zhao, Cathleen Jones

This chapter investigates social media along with traditional assessment channels and their roles in music evaluation. For the current popular social media (such as Facebook and Twitter), marketing applications in the music industry...

Chapter 33

Stepping into the (Social Media) Game: Building Athlete Identity via Twitter (pages 711-730)

Jimmy Sanderson

This chapter explores how rookie athletes in Major League Baseball (MLB), the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), used Twitter as an identity expression tool. A...

Chapter 34

Social Networking in Education (pages 731-745)

Niall McCarroll, Kevin Curran

Social networking has become one of the most popular communication tools to have evolved over the past decade, making it a powerful new information sharing resource in society. To date realising the potential of Social Networking...

Chapter 35

Social Network Integration in Document Summarization (pages 746-769)

Atefeh Farzindar

In this chapter, the author presents the new role of summarization in the dynamic network of social media and its importance in semantic analysis of social media and large data. The author introduces how summarization tasks can...

Chapter 36

How Social Media Tools are Used in Research: A Case Study (pages 770-790)

Anabela Mesquita, Ana Ramalho Correia, Diana Aguiar Vieira

Social media tools are being widely used. Every day we witness new tools appearing or new features being added to already existing tools. Their characteristics allow us to communicate and collaborate without time and space...

Chapter 37

Social Media and other Web 2.0 Technologies as Communication Channels in a Cross-Cultural, Web-Based Professional Communication Project (pages 791-807)

Pavel Zemliansky, Olena Goroshko

In recent years, cross-national web-based teaching projects have become very popular in many fields. During such projects, participants from different countries work together on collaborative tasks. Communications among project...

Chapter 38

Communities of Communication: Using Social Media as Medium for Supporting Teacher Interpersonal Development (pages 808-823)

Laurie Stone Rogers

This chapter discusses the potential of social media use as an access to interpersonal relationships for teachers. Society has been forever altered by the shifts in the intellectual landscapes of learning and knowing through the...

Chapter 39

Connecting Real and Virtual Neighbors: The Interplay between Physical Space, Civic Journalism, and Online Community (pages 824-838)

Robin Blom, Jonathan S. Morgan, Paul Zube, Brian J. Bowe

Unlike most of the literature surveying the proliferation and increased usage of social media in society at large, this study analyzes the potential of blogs to mobilize local communities. It focuses on blogging in the context of a...

Chapter 40

ICT as an Engine for Community Participation: An Assessment of Uganda's Community Media (pages 839-854)

Brian Semujju

This paper discusses two issues prevalent in community media: Information communication technology (ICT) and Community participation. While several studies have explored community media and ICT in Uganda (Nassanga, 2003, 2009a...

Chapter 41

New Media and the Changing Public Sphere in Uganda: Towards Deliberative Democracy? (pages 855-876)

Kennedy Javuru

This chapter gives an exploratory overview of the emergence and growth of new media in Uganda and how the alternative nature of new media is scaffolding the notion of citizenship and deliberative democracy. The chapter also suggests...

Chapter 42

Rethinking the Democratization Role of Online Media: The Zimbabwean Experience (pages 877-899)

Tendai Chari

Online publications have become critical sites for the expression of views alternative to those of the state. This is true in Zimbabwe as in many developing states where the mainstream media operate under onerous legislative...

Organizational and Social Implications

Chapter 43

Strong Value Proposition through Social Media Tools: A Case of American Express (pages 901-923)

Avinash Kapoor, Chinmaya Kulshrestha

This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness, sustainability, and reliability of social media tools in...

Chapter 44

Nigeria's Core Values and the Use of Social Media to Promote Cultural Values (pages 924-935)

Ezekiel S. Asemah, Daniel O. Ekhareafo, Samuel Olaniran

This article examines how Nigeria's core values are being redefined in the face of the new media and cultural globalisation era; it identifies Nigeria's core values to include age, greeting, dressing, among others. The...

Chapter 45

The Spaces between Us (pages 936-951)

Mohanalakshmi Rajakumar

Despite having one of the highest per-capita incomes of the world, social and political changes in Qatar have not kept pace with the country's economic development. The expatriate and national population of the small emirate have...

Chapter 46

“Katie's Swiss Trip”: A Study of Personal Event Models for Photo Sharing (pages 952-966)

Pierre Andrews, Javier Paniagua, Silvia Torsi

There is currently a trend in media management and the semantic web to develop new media processing methods and knowledge representation techniques to organize and structure media collections around events. While this increased...

Chapter 47

The Empathy Paradox: Increasing Disconnection in the Age of Increasing Connection (pages 967-991)

Sara Konrath

The purpose of this chapter is to summarize changes in personality traits that have co-occurred with the rise of new social media, and to evaluate the plausibility of the hypothesis that new social media are a partial explanation for...

Chapter 48

Personality and Social Media Use (pages 992-1012)

Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zúñiga

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics...

Chapter 49

Fostering Psychological Coherence: With ICTs (pages 1013-1031)

Stephen Brock Schafer

As we experience a paradigm shift into a media age, ICTs are altering the psychological parameters of human reality. The premise of this chapter is that the psychological dynamics of interactive images projected as Media Dreams...

Chapter 50

Online Behavior of the Social Media Student (pages 1032-1047)

Alan J. Reid, Kate Prudchenko

A survey of 100 undergraduates and 30 post-secondary faculty members was conducted in order to examine the current attitudes and perceptions of both groups toward the integration of social media sites such as Facebook and Twitter in...

Chapter 51

Digital Rights Management and Corporate Hegemony: Avenues for Reform (pages 1048-1066)

Nikhil Moro

To the extent that data constitutes creative work in a tangible form, it represents intellectual property and implicates copyright. Understanding data mining, thus, invokes an appreciation of the principle and law of copyright. With...

Chapter 52

Debunking Intermediary Censorship Framework in Social Media via a Content Retrieval and Classification Software (pages 1067-1090)

Baramee Navanopparatskul, Sukree Sinthupinyo, Pirongrong Ramasoota

Following the enactment of computer crime law in Thailand, online service providers are compelled to control illegal content including content that is deemed harmful or problematic. This situation leads to self-censorship of...

Chapter 53

Typical Innovative and Involvement Characteristics of Contributors to Consumer Generated Media (pages 1091-1112)

Eric Shiu

One key impact of consumer generated media on today's firms is that it has become an increasingly important source of information for consumers in their decision making process. Firms that are able to gather positive messages...

Chapter 54

Building Marketing Relationships on Twitter: A Content Analysis of University Twitter Accounts (pages 1113-1127)

Brandi A. Watkins, Regina Lewis

The current study applies a relationship marketing approach to examine how universities use Twitter to communicate with their audiences. To explore social media strategies related to top-ranked universities' Twitter activity...

Chapter 55

Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective (pages 1128-1152)

Ashish Kumar, Ram Bezawada

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently....

Chapter 56

Teaching Students about Online Professionalism: Enhancing Student Employability through Social Media (pages 1153-1174)

Thomas Lancaster

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to...

Chapter 57

Social Interactions and Automated Detection Tools in Cyberbullying (pages 1175-1195)

Michael J. Moore, Tadashi Nakano, Tatsuya Suda, Akihiro Enomoto

Face-to-Face bullying is a traditional form of bullying in which bullies attack victims through physical, verbal, or social attacks. Cyberbullying is a new form of bullying. Cyberbullies abuse digital media to attack victims (such as...

Critical Issues

Chapter 58

Social Media Usage and Adoption: Are People Ready? (pages 1197-1216)

Line L. Olsen, Tor W. Andreassen

Social media is in vogue, but managers need to know their customers' social media readiness to help them overcome any resistance to adopting the new benefits that social media offers and to secure customer satisfaction with the...

Chapter 59

Online Engagement and Impact: The Case of Greek Politicians during the Financial Crisis (pages 1217-1237)

Savvas Papagiannidis, Teta Stamati, Hartmut Behr

In this paper the authors studied how Greek politicians use their Internet presence and in particular social media to engage citizens, examining the perceived significance of establishing an online presence and the motivating and...

Chapter 60

Pushing the Right Buttons?: A Critical Exploration into the Effects of Social Media as an Innovative E-Entrepreneurship Method of Recruitment for Enterprises (pages 1238-1259)

Anthony Lewis, Brychan Thomas, Gwenllian Marged Sanders

This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder...

Chapter 61

Is Social Media Marketing Really Working?: Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance (pages 1260-1279)

Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear...

Chapter 62

Historic Times v. Sullivan and Gertz v. Welch Supreme Court Decisions and Online Social Media Libel Law (pages 1280-1290)

Joshua Azriel, Charles Mayo

This article re-examines two historic Supreme Court's decisions—the 1964 Times v. Sullivan and the 1974 Gertz v. Welch—as they apply to the digital era. The Court's decision in Sullivan established the federal legal...

Chapter 63

Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media (pages 1291-1304)

Ceren Sözeri

Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive” audience members who become users are not able to become true participants in the process...

Chapter 64

Facebook and the Societal Aspects of Formal Learning: Optional, Peripheral, or Essential (pages 1305-1326)

Carolyn Woodley, Petrina Dorrington

An online subject used social media to provide “collaborative spaces” that were “additional and complementary” to discussion in the university's Learning Management System (LMS). Facebook and Twitter provided optional “informal...

Chapter 65

Students' Privacy Concerns on the Use of Social Media in Higher Education (pages 1327-1348)

Laura Aymerich-Franch, Maddalena Fedele

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students' perceptions of...

Chapter 66

Italian Undergraduates Join Facebook, but Keep a Critical Distance: “It is Useless, but I'm Using It” (pages 1349-1359)

Paolo Ferri, Nicola Cavalli, Andrea Mangiatordi, Marina Micheli, Andrea Pozzali, Francesca Scenini, Fabio Serenelli

Facebook is the most popular social network site in Italy, and its usage is particularly spread among younger generations. This paper explores how undergraduate students use Facebook, and what meanings they attach to it. Research was...

Chapter 67

Analyzing Blending Social and Mass Media Audiences through the Lens of Computer-Mediated Discourse (pages 1360-1382)

Asta Zelenkauskaite

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience...

Chapter 68

Invention in Two Parts: Multimodal Communication and Space Design in the Writing Center (pages 1383-1399)

Sohui Lee, Christine Alfano, Russell Carpenter

In writing about new media during the last decade, new media scholars in composition studies have focused on pedagogical challenges of teaching multimodal communication such as reconsidering literacy conventions, creating multimodal...

Chapter 69

Empowering Creativity in Young People Through Mobile Learning: An Investigation of Creative Practices of Mobile Media Uses In and Out of School (pages 1400-1417)

M. Ranieri, I. Bruni

This paper investigates the potential of mobile learning for creativity in and out of school with a focus on media production. In doing so it attempts to move beyond binary choices around the nature of creativity (e.g., individual vs...

Emerging Trends

Chapter 70

Media and the Moving Image: Creating Screen Media Literacy (pages 1419-1431)

Paul Chilsen

We are immersed in a culture of spoken media, written media, and – like it or not – screen media. Just as writing and speaking skills are keys to functioning in society, we must consider that the future increasingly demands...

Chapter 71

DASH: A Solution for Improving Video Delivery Quality in Heterogeneous Network Environments (pages 1432-1449)

Lejla Rovcanin, Gabriel-Miro Muntean

Multimedia streaming has major commercial potential as the global community of online video viewers is expanding rapidly following the proliferation of low-cost multimedia-enabled mobile devices. These devices enable increasing...

Chapter 72

Old Media, New Media Sources: The Blogosphere's Influence on Print Media News Coverage (pages 1450-1470)

Kevin Wallsten

This paper contributes to the growing literature on how “new media” is influencing “old media” by tracking references to an extensive list of political blogs in stories run by seventeen prominent print media outlets during the last...

Chapter 73

Post-Web 2.0 Pedagogy: From Student-Generated Content to International Co-Production Enabled by Mobile Social Media (pages 1471-1488)

Thomas Cochrane, Laurent Antonczak, Daniel Wagner

The advent of web 2.0 has enabled new forms of collaboration centred upon user-generated content, however, mobile social media is enabling a new wave of social collaboration. Mobile devices have disrupted and reinvented traditional...

Chapter 74

Capturing and Conveying Chamorro Cultural Knowledge Using Social Media (pages 1489-1506)

Tonia San Nicolas-Rocca, James Parrish

The Chamorro people have a long history and rich cultural traditions that have survived the affects of colonization and loss of political control. However, these traditions are in danger of being lost if they are not passed from one...

Chapter 75

Designing Ambient Media: A Philosophical Viewpoint of Universal Design (pages 1507-1522)

Moyen Mohammad Mustaquim

The philosophy of information is the area of research that studies conceptual issues arising at the intersection of computer science, information technology and philosophy. Universal design is a concept that emphasizes the importance...

Chapter 76

Marketing in an Interactive World: The Evolving Nature of Communication Processes Using Social Media (pages 1523-1545)

Sheila Sasser, Mark Kilgour, Linda D. Hollebeek

The focus of this chapter is to address emerging trends, opportunities, and key challenges facing managers in their communication processes in an increasingly interactive social media environment. A review of the current social media...

Chapter 77

Reconciling Social Media with Luxury Fashion Brands: An Exploratory Study (pages 1546-1574)

Wilson Ozuem, Kerri Tan

Modern developments in communication media are creating new networks of information diffusion which are profoundly altering the way in which people can construct shared ‘realities'. Internet along with its prototypical subsets...

Chapter 78

FRIENDVERTISING: A New Advertising Strategy in Social Network Marketing (pages 1575-1600)

R. Gulay Ozturk

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called...

Chapter 79

Challenges and Opportunities of Consumer Empowerment in Online Reputation Management (pages 1601-1618)

Agostino Vollero, Alfonso Siano

This chapter addresses the role of consumer empowerment in a social media context and its influence on the building of an online reputation. The main objective of the research herein is to delineate the “new” power of consumers when...

Chapter 80

Digital Social Media Detox (DSMD): Responding to a Culture of Interconnectivity (pages 1619-1635)

Theresa Renee White

This chapter presents the findings of an empirical, qualitative, one-day intervention, in which 25 college students were invited to leave all digital technology at home and participate in ten hours of face-to-face communication. The...

Chapter 81

New Media Cloud Computing: Opportunities and Challenges (pages 1636-1648)

P. Sasikala

New Media is a generic term for the many different forms of electronic communication that are made possible through the use of computer technology. New media refers to on-demand access to content anytime, anywhere, on any digital...

Chapter 82

Media Convergence and Cloud Technologies: Smart Storage, Better Workflows (pages 1649-1662)

Mirko Lorenz, Linda Rath-Wiggins, Wilfried Runde, Alberto Messina, Paola Sunna, Giorgio Dimino, Maurizio Montagnuolo, Roberto Borgotallo

Why do media organizations look out for cloud storage? In short, the media industry as a whole is facing various challenges. Due to digital convergence there is more material, less time, and multiple channels to fill, while budgets...

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