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Emerging Research on Islamic Marketing and Tourism in the Global Economy

Emerging Research on Islamic Marketing and Tourism in the Global Economy

Hatem El-Gohary, Riyad Eid
Copyright: © 2015 |Pages: 311
ISBN13: 9781466662728|ISBN10: 1466662727|EISBN13: 9781466662735
DOI: 10.4018/978-1-4666-6272-8
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MLA

El-Gohary, Hatem, and Riyad Eid, editors. Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6272-8

APA

El-Gohary, H. & Eid, R. (Eds.). (2015). Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global. https://doi.org/10.4018/978-1-4666-6272-8

Chicago

El-Gohary, Hatem, and Riyad Eid, eds. Emerging Research on Islamic Marketing and Tourism in the Global Economy. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6272-8

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As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.

Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board and List of Reviewers
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Preface
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Acknowledgment
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Chapters
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Emerging Research on Islamic Marketing in the Global Economy
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Emerging Research on Islamic Tourism in the Global Economy
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Back Materials
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Compilation of References
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About the Contributors
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Index
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