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Developing Churn Models Using Data Mining Techniques and Social Network Analysis

Goran Klepac, Robert Kopal, Leo Mršić

ISBN13: 9781466662889|ISBN10: 1466662883|EISBN13: 9781466662896

DOI: 10.4018/978-1-4666-6288-9

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MLA

Klepac, Goran, et al. Developing Churn Models Using Data Mining Techniques and Social Network Analysis. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6288-9

APA

Klepac, G., Kopal, R., & Mršić, L. (2015). Developing Churn Models Using Data Mining Techniques and Social Network Analysis. IGI Global. https://doi.org/10.4018/978-1-4666-6288-9

Chicago

Klepac, Goran, Robert Kopal, and Leo Mršić. Developing Churn Models Using Data Mining Techniques and Social Network Analysis. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6288-9

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Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and managing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios.

Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.

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