Welcome to the InfoSci Platform
Reference Hub3
Indices1
Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches

Amandeep Takhar-Lail, Ali Ghorbani
Copyright: © 2015 |Pages: 300
ISBN13: 9781466663718|ISBN10: 1466663715|EISBN13: 9781466663725
DOI: 10.4018/978-1-4666-6371-8
Cite Book Cite Book

MLA

Takhar-Lail, Amandeep, and Ali Ghorbani, editors. Market Research Methodologies: Multi-Method and Qualitative Approaches. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6371-8

APA

Takhar-Lail, A. & Ghorbani, A. (Eds.). (2015). Market Research Methodologies: Multi-Method and Qualitative Approaches. IGI Global. https://doi.org/10.4018/978-1-4666-6371-8

Chicago

Takhar-Lail, Amandeep, and Ali Ghorbani, eds. Market Research Methodologies: Multi-Method and Qualitative Approaches. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6371-8

Export Reference

Mendeley
Favorite Full-Book Download

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research.

Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Table of Contents

Reset
Front Materials
PDFHTML
Title Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Copyright Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Dedication
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Editorial Advisory Board and List of Reviewers
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Foreword by Wilson Ozuem
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Foreword by Gisela Demo
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Preface
This content has been removed at the discretion of the publisher and the editors.
Chapters
PDFHTML
Chapter 1
Qualitative Approaches  (pages 26-26)
Qualitative Approaches
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Chapter 2
Multi-Method Approaches
This content has been removed at the discretion of the publisher and the editors.
Back Materials
PDFHTML
Related References
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Compilation of References
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
About the Contributors
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Index
This content has been removed at the discretion of the publisher and the editors.
View All Books

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.