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Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior

Hans-Ruediger Kaufmann
Copyright: © 2015 |Pages: 728
ISBN13: 9781466665477|ISBN10: 1466665475|EISBN13: 9781466665484
DOI: 10.4018/978-1-4666-6547-7
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MLA

Kaufmann, Hans-Ruediger, editor. Handbook of Research on Managing and Influencing Consumer Behavior. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6547-7

APA

Kaufmann, H. (Ed.). (2015). Handbook of Research on Managing and Influencing Consumer Behavior. IGI Global. https://doi.org/10.4018/978-1-4666-6547-7

Chicago

Kaufmann, Hans-Ruediger, ed. Handbook of Research on Managing and Influencing Consumer Behavior. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6547-7

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In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.

The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Preface
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Acknowledgment
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Chapters
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Consumer Empowerment by an Interplay of Consumer-Centric Marketing Strategies
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Value Co-Creation Heralding a Paradigm Change
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Achieving Consumer “Involvement”: A Multidisciplinary Effort
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Knowledge Management: Indispensable Corporate Memory
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Back Materials
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Compilation of References
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About the Contributors
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Index
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