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Emerging Trends and Innovation in Sports Marketing and Management in Asia

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Ho Keat Leng, Noah Yang Hsu
Copyright: © 2015 |Pages: 355
ISBN13: 9781466675278|ISBN10: 1466675276|EISBN13: 9781466675285
DOI: 10.4018/978-1-4666-7527-8
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MLA

Leng, Ho Keat, and Noah Yang Hsu, editors. Emerging Trends and Innovation in Sports Marketing and Management in Asia. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7527-8

APA

Leng, H. K. & Hsu, N. Y. (Eds.). (2015). Emerging Trends and Innovation in Sports Marketing and Management in Asia. IGI Global. https://doi.org/10.4018/978-1-4666-7527-8

Chicago

Leng, Ho Keat, and Noah Yang Hsu, eds. Emerging Trends and Innovation in Sports Marketing and Management in Asia. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7527-8

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Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams.

Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Foreword
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Preface
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Acknowledgment
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Chapters
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Chapter 1
Sports Marketing  (pages 26-26)
Sports Marketing
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Chapter 2
Sports Development  (pages 96-96)
Sports Development
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Chapter 3
Sociology of Sports  (pages 205-205)
Sociology of Sports
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Chapter 4
Sports Management  (pages 257-257)
Sports Management
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Back Materials
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Compilation of References
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About the Contributors
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Index
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