Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Mehdi Khosrow-Pour, D.B.A.

Copyright: © 2015 |Pages: 315

ISBN13: 9781466681330|ISBN10: 1466681330|EISBN13: 9781466681347

DOI: 10.4018/978-1-4666-8133-0

Cite Book Cite Book

MLA

Khosrow-Pour, D.B.A., Mehdi, editor. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8133-0

APA

Khosrow-Pour, D.B.A., M. (Ed.). (2015). Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace. IGI Global. https://doi.org/10.4018/978-1-4666-8133-0

Chicago

Khosrow-Pour, D.B.A., Mehdi, ed. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8133-0

Export Reference

Favorite Full-Book Download

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business.

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Table of Contents

Reset

Front Materials

Title Page

Copyright Page

Advances in E-Business Research (AEBR) Book Series

Preface

Chapters

Chapter 1

Semantic++ Electronic Commerce Architecture and Models in Cloud (pages 1-25)

Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu

Electronic commerce is playing a more and more important role in today's commercial activities. In this chapter, the authors propose a kind of new electronic commerce architecture in the cloud and give two kinds of new electronic...

Chapter 2

A Literature Review on IT Value Management: Assisting Organisations to Realise Benefits from IT-Enabled Investments (pages 26-55)

Kim Maes, Steven De Haes, Wim Van Grembergen

Few scholars have focused on the question of how IT business value can be created. Several studies concluded that the necessary conditions to overcome the IT productivity paradox are to be found in a better IT value management...

Chapter 3

Evaluation of B2B Pharmaceutical Supply Chain in Australia (pages 56-79)

Chad Lin, Geoffrey Jalleh

The pharmaceutical industry is one of the most innovative and research-intensive industries in the world. For example, five out of the top global Research and Development (R&D) companies were pharmaceutical companies. However, the...

Chapter 4

A General Evolution Mechanism Model for E-Commerce Network (pages 80-94)

Zhihong Tian, Zhenji Zhang, Xiaolan Guan

In order to investigate the general formation of e-commerce market network, this chapter describes an analytical framework and builds an innovative model for explaining the evolutionary process, with several original factors—growth...

Chapter 5

Predicting Low-Carbon Travel Behavior: A Modified Theory of Planned Behavior Model from Taiwan (pages 95-116)

Nae-Wen Kuo, You-Yu Dai

The activities of the tourism industry and tourists cause many of the world's carbon dioxide emissions. To reduce carbon emissions resulted from travel, low-carbon tourism has becoming an urgent issue. Little research has paid...

Chapter 6

Branding Cultural Analogues in Virtual Communities (pages 117-138)

Robert Pennington

This chapter discusses cultures as analogues of actual environments, specifically socially constructed communities and the individuals who compose them. Analogues replace actual environments in human perception. Virtual communities...

Chapter 7

The Relationship between Online Reviews, Brand Trust, and Willingness to Buy (pages 139-161)

V. Cheng, J. Rhodes, P. Lok

This chapter investigates how online customer reviews affect consumer decision-making (willingness to buy) during their first purchase of services or products using brand trust as a mediating variable. A brief literature review...

Chapter 8

Digital Marketing Optimization (pages 162-170)

Neha Jain, Vandana Ahuja, Yajulu Medury

Digital marketing is a proliferating field that has opened new challenges for marketers. These challenges address concepts of website navigation, searchability, and garnering online traffic –issues that are critical to any...

Chapter 9

Purchase-Based Targeted Advertising: A Competitive Analysis (pages 171-188)

Jianqiang Zhang, Weijun Zhong, Shue Mei

Purchase-Based Targeted Advertising (PBTA) refers to the advertising that is targeted to an individual based on his or her purchase histories, which is ubiquitous in the age of e-commerce. This chapter examines the competitive...

Chapter 10

Electronic Commerce and Change in Management Accounting Practices in an Egyptian Organization (pages 189-205)

Mayada A. Youssef

The objective of this chapter is to explore the implementation of e-commerce in an Egyptian organization. It reports on a longitudinal case study in an Egyptian organization (TexCo) that implemented Business-to-Business (B-to-B)...

Chapter 11

An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs: A Study in Saudi Arabia (pages 206-243)

Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg

Electronic commerce (e-commerce) has become an increasingly important initiative among Small and Medium Enterprises (SMEs) as both a great opportunity and as a source of competition. The factors affecting adoption decisions of...

Back Materials

Related References

Compilation of References

About the Contributors

Index

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.

Username or email: *

Password: *

Forgot individual login password?

Create individual account