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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Copyright: © 2015 |Pages: 389
ISBN13: 9781466681392|ISBN10: 146668139X|EISBN13: 9781466681408
DOI: 10.4018/978-1-4666-8139-2
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MLA

Rishi, Bikramjit, editor. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8139-2

APA

Rishi, B. (Ed.). (2015). Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. IGI Global. https://doi.org/10.4018/978-1-4666-8139-2

Chicago

Rishi, Bikramjit, ed. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8139-2

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In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Editorial Advisory Board and List of Reviewers
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Preface
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Acknowledgment
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Chapters
Chapter 1
In the present Islamic world, consumerism and consumption is an emerging issue due to the affordability and availability of the products and services with a broad differentiation and targeted at the different levels of Muslim...
Consumerism and Consumption in Islamic Context
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Chapter 2
The second section of the book deals with marketing communication perspectives. This section of the book highlights how the organisations doing business in the Islamic countries should communicate with the Muslim consumers by...
Marketing Strategy and Marketing Communication in Islamic Context
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Chapter 3
In a specific Islamic market, there could be different types of issues (social, political, economic, and cultural), which could be managed and leveraged with proper marketing. This section elaborates the different dimensions of...
Managing with Islamic Marketing
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Back Materials
Compilation of References
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About the Contributors
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Index
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