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Successful Technological Integration for Competitive Advantage in Retail Settings

Successful Technological Integration for Competitive Advantage in Retail Settings

Copyright: © 2015 |Pages: 405
ISBN13: 9781466682979|ISBN10: 1466682973|EISBN13: 9781466682986
DOI: 10.4018/978-1-4666-8297-9
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MLA

Pantano, Eleonora, editor. Successful Technological Integration for Competitive Advantage in Retail Settings. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8297-9

APA

Pantano, E. (Ed.). (2015). Successful Technological Integration for Competitive Advantage in Retail Settings. IGI Global. https://doi.org/10.4018/978-1-4666-8297-9

Chicago

Pantano, Eleonora, ed. Successful Technological Integration for Competitive Advantage in Retail Settings. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8297-9

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The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes.

Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in E-Business Research (AEBR) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Chapters
Chapter 1
Chapters included in this section show how the adoption of advanced technologies changes the store atmosphere, by enriching the traditional (physical) points of sale with new digital and exciting environments and innovative...
Store Design and Atmosphere
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Chapter 2
The chapters included in this section provide an overview of the response towards the introduction of technology-based innovations from both consumers' and employees' perspectives. In particular, this section describes their...
Consumers' and Employees' Behaviour, Adoption, and Acceptance
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Chapter 3
This section offers a collection of recent studies proposing some promising strategies for the successful adoption of innovations in retail settings. Findings contribute to the body of literature on innovation and technology...
Innovation Management and Innovative Strategies
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Back Materials
Compilation of References
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About the Contributors
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Index
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