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Maximizing Commerce and Marketing Strategies through Micro-Blogging

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Copyright: © 2015 |Pages: 380
ISBN13: 9781466684089|ISBN10: 1466684089|EISBN13: 9781466684096
DOI: 10.4018/978-1-4666-8408-9
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MLA

Burkhalter, Janée N., and Natalie T. Wood, editors. Maximizing Commerce and Marketing Strategies through Micro-Blogging. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8408-9

APA

Burkhalter, J. N. & Wood, N. T. (Eds.). (2015). Maximizing Commerce and Marketing Strategies through Micro-Blogging. IGI Global. https://doi.org/10.4018/978-1-4666-8408-9

Chicago

Burkhalter, Janée N., and Natalie T. Wood, eds. Maximizing Commerce and Marketing Strategies through Micro-Blogging. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8408-9

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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.

Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board
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Preface
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Chapters
Chapter 1
Marketing  (pages 22-22)
Marketing
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Chapter 2
Customer Service  (pages 110-110)
Customer Service
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Chapter 3
Managing Capital  (pages 174-174)
Managing Capital
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Chapter 4
Insights and Metrics  (pages 279-279)
Insights and Metrics
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Back Materials
Compilation of References
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About the Contributors
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Index
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