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Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Copyright: © 2016 |Pages: 326
ISBN13: 9781466697614|ISBN10: 146669761X|EISBN13: 9781466697621
DOI: 10.4018/978-1-4666-9761-4
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MLA

Nedelea, Alexandru-Mircea, et al., editors. Strategic Tools and Methods for Promoting Hospitality and Tourism Services. IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9761-4

APA

Nedelea, A., Korstanje, M., & George, B. (Eds.). (2016). Strategic Tools and Methods for Promoting Hospitality and Tourism Services. IGI Global. https://doi.org/10.4018/978-1-4666-9761-4

Chicago

Nedelea, Alexandru-Mircea, Maximiliano Korstanje, and Babu George, eds. Strategic Tools and Methods for Promoting Hospitality and Tourism Services. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9761-4

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Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Chapter 1
Destination Image and Marketing
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Tactics and Strategies in a Context of Crises
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Chapter 3
Marketing for a Cultural Encounter
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Negative Effects of Tourism in Local Communities
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Back Materials
Related References
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Compilation of References
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About the Contributors
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Index
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