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Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Consumer Relationship Development

Copyright: © 2014 |Pages: 589
ISBN13: 9781466660748|ISBN10: 1466660740|EISBN13: 9781466660755
DOI: 10.4018/978-1-4666-6074-8
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MLA

Musso, Fabio, and Elena Druica, editors. Handbook of Research on Retailer-Consumer Relationship Development. IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6074-8

APA

Musso, F. & Druica, E. (Eds.). (2014). Handbook of Research on Retailer-Consumer Relationship Development. IGI Global. https://doi.org/10.4018/978-1-4666-6074-8

Chicago

Musso, Fabio, and Elena Druica, eds. Handbook of Research on Retailer-Consumer Relationship Development. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6074-8

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry.

Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Acknowledgment
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Chapters
Chapter 1
This section offers an overview of the key issues on consumer behavior, highlighting the decision-making criteria for buying products in a context of relationships with the retailer. Together with the analysis of the main characters...
Consumers' Behavior, Buying Preferences, and Relationships with Retailers
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Chapter 2
The second section refers to the retail context, offering an overview of the way in which formats, retail environment, and locations are changing facing new consumers' expectations and values. The shopping activity as an...
Retail Context, Store Formats, and Retail Services
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Chapter 3
Section 3 offers an overview of store atmosphere and the interaction with consumers. In the first part (chapters 13 to 16), issues related to the store atmosphere are analyzed considering sensorial factors, the relationship with...
Store Atmosphere and Interaction with Consumers
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Chapter 4
The last section is about innovation, which for retailing is primarily in the field of Information and Communication Technologies (ICT) and the related social media development. The characteristics of ICT innovation are analyzed with...
Innovation, ICT, and Social Media: The Multichannelling Challenges for Retailers
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Back Materials
Compilation of References
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About the Contributors
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Index
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