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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Nurdan Öncel Taşkıran, Recep Yılmaz
Copyright: © 2015 |Pages: 509
ISBN13: 9781466681255|ISBN10: 146668125X|EISBN13: 9781466681262
DOI: 10.4018/978-1-4666-8125-5
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MLA

Taşkıran, Nurdan Öncel, and Recep Yılmaz, editors. Handbook of Research on Effective Advertising Strategies in the Social Media Age. IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8125-5

APA

Taşkıran, N. Ö. & Yılmaz, R. (Eds.). (2015). Handbook of Research on Effective Advertising Strategies in the Social Media Age. IGI Global. https://doi.org/10.4018/978-1-4666-8125-5

Chicago

Taşkıran, Nurdan Öncel, and Recep Yılmaz, eds. Handbook of Research on Effective Advertising Strategies in the Social Media Age. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8125-5

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships.

The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
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New Media Channels, Advertising Production, and Media Planning Strategies in the Social Media Age
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Marketing Communication Strategies in Social Media
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Social Media Uses, Advertising Discourses, Their Social Impacts, and Ethics
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Back Materials
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Compilation of References
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About the Contributors
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Index
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