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Product Innovation through Knowledge Management and Social Media Strategies

Product Innovation through Knowledge Management and Social Media Strategies

Copyright: © 2016 |Pages: 421
ISBN13: 9781466696075|ISBN10: 1466696079|EISBN13: 9781466696082
DOI: 10.4018/978-1-4666-9607-5
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MLA

Goel, Alok Kumar, and Puja Singhal, editors. Product Innovation through Knowledge Management and Social Media Strategies. IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9607-5

APA

Goel, A. K. & Singhal, P. (Eds.). (2016). Product Innovation through Knowledge Management and Social Media Strategies. IGI Global. https://doi.org/10.4018/978-1-4666-9607-5

Chicago

Goel, Alok Kumar, and Puja Singhal, eds. Product Innovation through Knowledge Management and Social Media Strategies. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9607-5

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Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace.

Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Testimonial
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
Social Media Strategies and Knowledge Management
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Knowledge Management Approaches and Innovation Process
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New Product Development and Managing Innovation
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Back Materials
Compilation of References
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About the Contributors
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Index
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