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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Upendra Singh Panwar, Raj Kumar, Nilanjan Ray
Copyright: © 2016 |Pages: 492
ISBN13: 9781522501435|ISBN10: 1522501436|EISBN13: 9781522501442
DOI: 10.4018/978-1-5225-0143-5
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MLA

Panwar, Upendra Singh, et al., editors. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0143-5

APA

Panwar, U. S., Kumar, R., & Ray, N. (Eds.). (2016). Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. IGI Global. https://doi.org/10.4018/978-1-5225-0143-5

Chicago

Panwar, Upendra Singh, Raj Kumar, and Nilanjan Ray, eds. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0143-5

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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic.

The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Dedication
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Acknowledgment
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Chapters
Back Materials
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Compilation of References
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About the Contributors
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Index
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