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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Copyright: © 2016 |Pages: 565
ISBN13: 9781522502821|ISBN10: 1522502823|EISBN13: 9781522502838
DOI: 10.4018/978-1-5225-0282-1
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MLA

Gbadamosi, Ayantunji, editor. Handbook of Research on Consumerism and Buying Behavior in Developing Nations. IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0282-1

APA

Gbadamosi, A. (Ed.). (2016). Handbook of Research on Consumerism and Buying Behavior in Developing Nations. IGI Global. https://doi.org/10.4018/978-1-5225-0282-1

Chicago

Gbadamosi, Ayantunji, ed. Handbook of Research on Consumerism and Buying Behavior in Developing Nations. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0282-1

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Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited.

The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Acknowledgment
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Chapters
Back Materials
Compilation of References
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About the Contributors
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Index
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