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Global Place Branding Campaigns across Cities, Regions, and Nations

Global Place Branding Campaigns across Cities, Regions, and Nations

Ahmet Bayraktar, Can Uslay
Copyright: © 2017 |Pages: 368
ISBN13: 9781522505761|ISBN10: 1522505768|EISBN13: 9781522505778
DOI: 10.4018/978-1-5225-0576-1
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MLA

Bayraktar, Ahmet, and Can Uslay, editors. Global Place Branding Campaigns across Cities, Regions, and Nations. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0576-1

APA

Bayraktar, A. & Uslay, C. (Eds.). (2017). Global Place Branding Campaigns across Cities, Regions, and Nations. IGI Global. https://doi.org/10.4018/978-1-5225-0576-1

Chicago

Bayraktar, Ahmet, and Can Uslay, eds. Global Place Branding Campaigns across Cities, Regions, and Nations. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0576-1

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Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.

Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series
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Editorial Advisory Board and List of Reviewers
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Foreword
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Preface
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Chapters
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Contemporary Cases of City Branding from Three Continents
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Branding Places: Destinations, Cities, Regions, and Nations
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Chapter 3
City Re-Branding through Sports
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Back Materials
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Compilation of References
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About the Contributors
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Index
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