MLA
Muinonen, Linda Lea Elisabet, and Ashish Kumar. "Building City Brand through Social Media: The Effect of Social Media Brand Community on Brand Image." Strategic Place Branding Methodologies and Theory for Tourist Attraction, edited by Ahmet Bayraktar and Can Uslay, IGI Global, 2017, pp. 181-201. https://doi.org/10.4018/978-1-5225-0579-2.ch009
APA
Muinonen, L. L. & Kumar, A. (2017). Building City Brand through Social Media: The Effect of Social Media Brand Community on Brand Image. In A. Bayraktar & C. Uslay (Eds.), Strategic Place Branding Methodologies and Theory for Tourist Attraction (pp. 181-201). IGI Global. https://doi.org/10.4018/978-1-5225-0579-2.ch009
Chicago
Muinonen, Linda Lea Elisabet, and Ashish Kumar. "Building City Brand through Social Media: The Effect of Social Media Brand Community on Brand Image." In Strategic Place Branding Methodologies and Theory for Tourist Attraction, edited by Ahmet Bayraktar and Can Uslay, 181-201. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0579-2.ch009
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