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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Norazah Mohd Suki
Copyright: © 2017 |Pages: 374
ISBN13: 9781522507468|ISBN10: 1522507469|EISBN13: 9781522507475
DOI: 10.4018/978-1-5225-0746-8
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MLA

Suki, Norazah Mohd, editor. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0746-8

APA

Suki, N. M. (Ed.). (2017). Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. IGI Global. https://doi.org/10.4018/978-1-5225-0746-8

Chicago

Suki, Norazah Mohd, ed. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0746-8

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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.

The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Back Materials
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Compilation of References
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About the Contributors
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Index
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