CSR 2.0 and the New Era of Corporate Citizenship

CSR 2.0 and the New Era of Corporate Citizenship

Mark Anthony Camilleri

Copyright: © 2017 |Pages: 398

ISBN13: 9781522518426|ISBN10: 1522518428|EISBN13: 9781522518433

DOI: 10.4018/978-1-5225-1842-6

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Camilleri, Mark Anthony, editor. CSR 2.0 and the New Era of Corporate Citizenship. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1842-6

APA

Camilleri, M. A. (Ed.). (2017). CSR 2.0 and the New Era of Corporate Citizenship. IGI Global. https://doi.org/10.4018/978-1-5225-1842-6

Chicago

Camilleri, Mark Anthony, ed. CSR 2.0 and the New Era of Corporate Citizenship. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1842-6

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Responsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives.

CSR 2.0 and the New Era of Corporate Citizenship is an authoritative reference source for the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Featuring extensive coverage across a range of relevant perspectives and topics, such as corporate citizenship, stakeholder engagement, and business ethics, this publication is ideally designed for students, academics and researchers seeking current concise and authoritative research on the business case for corporate social responsibility.

Table of Contents

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Front Materials

Title Page

Copyright Page

Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series

Foreword

Preface

Acknowledgment

Chapters

Chapter 1

The Corporate Sustainability and Responsibility Proposition: A Review and Appraisal (pages 1-16)

Mark Anthony Camilleri

This chapter deliberates on the business case for CSR. It contends that corporations are capable of implementing responsible behaviors as they pursue their profit-making activities. A thorough literature review suggests that there is...

Chapter 2

Responsible Corporate Behaviors: Drivers of Corporate Responsibility (pages 17-36)

Basak Ucanok Tan

The aim of this chapter is to outline the growing interest on corporate responsibility, how it has evolved and transpired itself in the form of CSR. In this respect the chapter begins by reviewing the definitions of corporate...

Chapter 3

Responsible Management in the CSR 2.0 Era (pages 37-54)

Patricia Martínez García de Leaniz, Raquel Gómez-López

Many authors and professionals claim that the vast majority of firms have failed to be good corporate citizens. Even some academics indicate that modern Corporate Social Responsibility (CSR) has malfunctioned to address the issues...

Chapter 4

CSR, Public Spending, and the State: The Use of Public Procurement as a Lever to Foster Social Responsibility (pages 55-75)

E. K. Sarter

Starting with a brief introduction to Corporate Social Responsibility (CSR), and political attempts that aim at promoting social responsibility of enterprises, this chapter focuses on regulatory instruments to use states'...

Chapter 5

Social Value Co-Creation: Insights from Consumers, Employees, and Managers (pages 76-100)

Michael T. Devereux, Martina G. Gonzales Gallarza

Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge...

Chapter 6

Creating Shared Value and Increasing Project Success by Stakeholder Collaboration: A Case in European Manufacturing (pages 101-122)

Roland Berberich

This chapter introduces the idea of accessing new resources by collaborative interaction with stakeholders to optimize the value chain and product development process. It is acknowledged that Creating Shared Value (CSV) could be a...

Chapter 7

Corporate Social Responsibility (CSR) Reporting and Seeking Legitimacy of Māori Communities: A Case from Aotearoa New Zealand Energy Sector (pages 123-146)

Paul George Holland, Ozan Nadir Alakavuklar

The purpose of this study is to understand whether the seeking of legitimacy from Maori communities by Aotearoa New Zealand energy companies is a historical consistent practice or a result of a proposal of privatization. Corporate...

Chapter 8

Corporate Sustainability and Responsibility and Disaster Risk Reduction: A Serbian Overview (pages 147-164)

Vesela Milorad Radovic

Numerous risks in global community represent significant risk for the future sustainable development. Serbia is exposed to various risks and international help is sometimes needed. This paper presents limitations of Serbian emergency...

Chapter 9

Comparative Perspectives on CSR 2.0 in the Contexts of Galicia and North of Portugal (pages 165-186)

María Dolores Sánchez-Fernández, José Ramón Cardona, Valentín-Alejandro Martínez-Fernández

The social responsible behavior of three, four- and five star hotels located in two different regions belonging to two adjacent countries, Galicia (Spain) and Northern Portugal (Portugal) are compared in this investigation. A factor...

Chapter 10

Serving the Purpose?: Communicating Self-Serving CSR Motives to Increase Credibility (pages 187-208)

Anya Zebregs, Lars Moratis

Firms tend to approach corporate social responsibility (CSR) from a business case perspective. This study examines whether communicating CSR through self-serving direct motives (increasing profit) or self-serving indirect motives...

Chapter 11

Storytelling about CSR: Engaging Stakeholders through Storytelling about CSR (pages 209-230)

Elisa Baraibar-Diez, María D. Odriozola, José Luis Fernández Sánchez

Storytelling has proved to be effective in fields such as education and healthcare, but also in public relations, branding, organizational management, and employee engagement, what has led to the emergence of the terms corporate or...

Chapter 12

Emotional Capital and Sustainability in Family Businesses: Human Resource Management Perspective and Sustainability (pages 231-250)

José Ignacio Elicegui-Reyes, Jesús Barrena-Martínez, Pedro M. Romero-Fernández

Currently, family businesses are facing huge competition and economic difficulties aggravated further by the present crisis in which companies are immersed. Additionally, the lack of a specialized human resource management function...

Chapter 13

Integrating New Visions of Education Models and CSR 2.0 towards University Social Responsibility (USR) (pages 251-273)

Catalina Soriana Sitnikov, Claudiu Bocean, Sorin Tudor

Currently, the adoption of a specific approach to business activities that highlights the strategic importance of corporate social responsibility hereafter CSR is the most important element influencing the existence and continuity of...

Chapter 14

CSR and Social Marketing as Enablers of Recovery after the Global Recession: The Turkish Banking Industry (pages 274-289)

Misra Cagla Gul, Mehmet Kaytaz

Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the...

Chapter 15

Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy (pages 290-308)

Giacomo Del Chiappa, Mariella Pinna, Marcello Atzeni

Responsible tourism is an increasingly observed phenomenon. This study offers new insights into the factors that prevent tourists from travelling responsibly. In particular, a sample of 837 Italian travelers was profiled based on the...

Chapter 16

Fostering Responsible Business: Evidence from Leading Corporate Social Responsibility and Sustainability Networks (pages 309-330)

Amir Hossein Rahdari

Corporate social responsibility networks and associations play a significant role in fostering responsible business yet there exists a lacuna in the literature regarding the role of these networks and associations in augmenting...

Back Materials

Compilation of References

About the Contributors

Index

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