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Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

Kijpokin Kasemsap
Copyright: © 2017 |Pages: 27
ISBN13: 9781522518655|ISBN10: 1522518657|EISBN13: 9781522518662
DOI: 10.4018/978-1-5225-1865-5.ch003
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MLA

Kasemsap, Kijpokin. "Mastering Fashion Supply Chain Management and New Product Development in the Digital Age." Advanced Fashion Technology and Operations Management, edited by Alessandra Vecchi, IGI Global, 2017, pp. 65-91. https://doi.org/10.4018/978-1-5225-1865-5.ch003

APA

Kasemsap, K. (2017). Mastering Fashion Supply Chain Management and New Product Development in the Digital Age. In A. Vecchi (Ed.), Advanced Fashion Technology and Operations Management (pp. 65-91). IGI Global. https://doi.org/10.4018/978-1-5225-1865-5.ch003

Chicago

Kasemsap, Kijpokin. "Mastering Fashion Supply Chain Management and New Product Development in the Digital Age." In Advanced Fashion Technology and Operations Management, edited by Alessandra Vecchi, 65-91. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1865-5.ch003

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Abstract

This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain Management (FSCM); fashion retail supply chains and fashion sales forecasting; fashion retail supply chains and sustainability; the overview of New Product Development (NPD); NPD process, social media, and digital environments; NPD, ecological marketing, and Life Cycle Assessment (LCA); NPD performance and supplier-buyer relationship; and the importance of NPD collaboration. In addition to the traditional functions of logistics management in fashion companies, which include inventory management and transportation management, FSCM places a strong emphasis on both collaboration and partnership among various channel members along with the fashion retail supply chains. With the advance of the Internet and social media, NPD strategy provides a beneficial framework for creating the new products and improving the product performance, product cost, and quality of the existing products.

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