Welcome to the InfoSci Platform
Reference Hub4
Indices1
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Copyright: © 2017 |Pages: 420
ISBN13: 9781522521396|ISBN10: 1522521399|EISBN13: 9781522521402
DOI: 10.4018/978-1-5225-2139-6
Cite Book Cite Book

MLA

Kaufmann, Hans Ruediger, and Mohammad Fateh Ali Khan Panni, editors. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2139-6

APA

Kaufmann, H. R. & Panni, M. F. (Eds.). (2017). Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. IGI Global. https://doi.org/10.4018/978-1-5225-2139-6

Chicago

Kaufmann, Hans Ruediger, and Mohammad Fateh Ali Khan Panni, eds. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2139-6

Export Reference

Mendeley
Favorite Full-Book Download

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Table of Contents

Reset
Front Materials
PDFHTML
Title Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Copyright Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Editorial Advisory Board and List of Reviewers
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Preface
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Acknowledgment
This content has been removed at the discretion of the publisher and the editors.
Chapters
PDFHTML
Social Perspectives of Consumer Behavior and Engagement
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Consumer Behavior and Engagement in the Nexus of Marketing and Technology
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Consumer Behavior and Engagement from a Macro Economic Context
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Consumer Behavior and Engagement: Industry and Corporate Cases
This content has been removed at the discretion of the publisher and the editors.
Back Materials
PDFHTML
Compilation of References
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
About the Contributors
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Index
This content has been removed at the discretion of the publisher and the editors.
View All Books

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.