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Green Marketing and Environmental Responsibility in Modern Corporations

Green Marketing and Environmental Responsibility in Modern Corporations

Thangasamy Esakki
Copyright: © 2017 |Pages: 294
ISBN13: 9781522523314|ISBN10: 1522523316|EISBN13: 9781522523321
DOI: 10.4018/978-1-5225-2331-4
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MLA

Esakki, Thangasamy, editor. Green Marketing and Environmental Responsibility in Modern Corporations. IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2331-4

APA

Esakki, T. (Ed.). (2017). Green Marketing and Environmental Responsibility in Modern Corporations. IGI Global. https://doi.org/10.4018/978-1-5225-2331-4

Chicago

Esakki, Thangasamy, ed. Green Marketing and Environmental Responsibility in Modern Corporations. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2331-4

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In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit.

Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Preface
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Acknowledgment
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Introduction
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Chapters
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Chapter 1
This section provides a deeper insight into the phenomenon of green marketing by throwing light on its significant aspects encompassing the Emerging Strategies in Sustainable Marketing, Consumers' Purchase Intentions of Green...
Ecological Marketing: Tactics and Impacts
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Chapter 2
This section presents the multifaceted culpabilities of modern corporates towards ecological marketing endeavours highlighting the diverse green marketing practices in Agricultural and Transportation Service Sectors.
Sustainable Marketing and Corporates' Culpabilities
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Back Materials
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Compilation of References
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About the Contributors
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Index
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