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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Copyright: © 2018 |Pages: 392
ISBN13: 9781522524175|ISBN10: 1522524177|EISBN13: 9781522524182
DOI: 10.4018/978-1-5225-2417-5
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MLA

Veselinova, Elena, and Marija Gogova Samonikov. Building Brand Equity and Consumer Trust Through Radical Transparency Practices. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2417-5

APA

Veselinova, E. & Samonikov, M. G. (2018). Building Brand Equity and Consumer Trust Through Radical Transparency Practices. IGI Global. https://doi.org/10.4018/978-1-5225-2417-5

Chicago

Veselinova, Elena, and Marija Gogova Samonikov. Building Brand Equity and Consumer Trust Through Radical Transparency Practices. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2417-5

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The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Preface
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Chapters
Back Materials
About the Authors
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Index
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