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Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Copyright: © 2018 |Pages: 1555
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
DOI: 10.4018/978-1-5225-2599-8
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MLA

Management Association, Information Resources, editor. Mobile Commerce: Concepts, Methodologies, Tools, and Applications. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8

APA

Management Association, I. (Ed.). (2018). Mobile Commerce: Concepts, Methodologies, Tools, and Applications. IGI Global. https://doi.org/10.4018/978-1-5225-2599-8

Chicago

Management Association, Information Resources, ed. Mobile Commerce: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8

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In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Chapters
Chapter 1
Fundamental Concepts and Theories
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Chapter 2
Development and Design Methodologies
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Chapter 3
Tools and Technologies  (pages 432-432)
Tools and Technologies
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Chapter 4
Utilization and Applications
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Chapter 5
Organizational and Social Implications
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Chapter 6
Managerial Impact  (pages 1260-1260)
Managerial Impact
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Chapter 7
Critical Issues and Challenges
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Chapter 8
Emerging Trends  (pages 1430-1430)
Emerging Trends
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Back Materials
Index
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