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Driving Green Consumerism Through Strategic Sustainability Marketing

Driving Green Consumerism Through Strategic Sustainability Marketing

Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad
Copyright: © 2018 |Pages: 301
ISBN13: 9781522529125|ISBN10: 1522529128|EISBN13: 9781522529132
DOI: 10.4018/978-1-5225-2912-5
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MLA

Quoquab, Farzana, et al., editors. Driving Green Consumerism Through Strategic Sustainability Marketing. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2912-5

APA

Quoquab, F., Thurasamy, R., & Mohammad, J. (Eds.). (2018). Driving Green Consumerism Through Strategic Sustainability Marketing. IGI Global. https://doi.org/10.4018/978-1-5225-2912-5

Chicago

Quoquab, Farzana, Ramayah Thurasamy, and Jihad Mohammad, eds. Driving Green Consumerism Through Strategic Sustainability Marketing. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2912-5

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The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market.

Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
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Building Awareness About Green Consumerism
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Understanding Green Attitude and Behavior
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Chapter 3
Green Marketing Strategies
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Chapter 4
Sustainability Paradox  (pages 204-204)
Sustainability Paradox
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Back Materials
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Compilation of References
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About the Contributors
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Index
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