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Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

Kijpokin Kasemsap
Copyright: © 2018 |Pages: 27
ISBN13: 9781522534327|ISBN10: 1522534326|EISBN13: 9781522534334
DOI: 10.4018/978-1-5225-3432-7.ch020
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MLA

Kasemsap, Kijpokin. "Mastering Fashion Supply Chain Management and New Product Development in the Digital Age." Fashion and Textiles: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 462-488. https://doi.org/10.4018/978-1-5225-3432-7.ch020

APA

Kasemsap, K. (2018). Mastering Fashion Supply Chain Management and New Product Development in the Digital Age. In I. Management Association (Ed.), Fashion and Textiles: Breakthroughs in Research and Practice (pp. 462-488). IGI Global. https://doi.org/10.4018/978-1-5225-3432-7.ch020

Chicago

Kasemsap, Kijpokin. "Mastering Fashion Supply Chain Management and New Product Development in the Digital Age." In Fashion and Textiles: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 462-488. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3432-7.ch020

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Abstract

This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain Management (FSCM); fashion retail supply chains and fashion sales forecasting; fashion retail supply chains and sustainability; the overview of New Product Development (NPD); NPD process, social media, and digital environments; NPD, ecological marketing, and Life Cycle Assessment (LCA); NPD performance and supplier-buyer relationship; and the importance of NPD collaboration. In addition to the traditional functions of logistics management in fashion companies, which include inventory management and transportation management, FSCM places a strong emphasis on both collaboration and partnership among various channel members along with the fashion retail supply chains. With the advance of the Internet and social media, NPD strategy provides a beneficial framework for creating the new products and improving the product performance, product cost, and quality of the existing products.

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