Reputation Management Techniques in Public Relations

Reputation Management Techniques in Public Relations

Copyright: © 2018 |Pages: 430
ISBN13: 9781522536192|ISBN10: 1522536191|EISBN13: 9781522536208
DOI: 10.4018/978-1-5225-3619-2
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MLA

Erdemir, Ayse, editor. Reputation Management Techniques in Public Relations. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3619-2

APA

Erdemir, A. (Ed.). (2018). Reputation Management Techniques in Public Relations. IGI Global. https://doi.org/10.4018/978-1-5225-3619-2

Chicago

Erdemir, Ayse, ed. Reputation Management Techniques in Public Relations. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3619-2

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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships.

Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Logistics, Operations, and Management Science (ALOMS) Book Series
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Preface
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Chapters
Chapter 1
Corporate Reputation Strategies
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Chapter 2
Reputation Management in a Digital World
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Chapter 3
Corporate Ethics and Whistle Blowing
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Back Materials
Compilation of References
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About the Contributors
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Index
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