Media Influence: Breakthroughs in Research and Practice

Media Influence: Breakthroughs in Research and Practice

Information Resources Management Association

Copyright: © 2018 |Pages: 538

ISBN13: 9781522539292|ISBN10: 1522539298|EISBN13: 9781522539308

DOI: 10.4018/978-1-5225-3929-2

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Management Association, Information Resources, editor. Media Influence: Breakthroughs in Research and Practice. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3929-2

APA

Management Association, I. (Ed.). (2018). Media Influence: Breakthroughs in Research and Practice. IGI Global. https://doi.org/10.4018/978-1-5225-3929-2

Chicago

Management Association, Information Resources, ed. Media Influence: Breakthroughs in Research and Practice. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3929-2

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In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users.

Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Table of Contents

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Front Materials

Title Page

Copyright Page

Editorial Advisory Board

Preface

Chapters

Law and Politics

Chapter 1

Social Media: An Emerging Tool for Political Participation (pages 1-8)

Manpreet Kaur, Rajesh Verma

Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second country after China in terms of internet usage....

Chapter 2

Presidential Rhetoric and News Rhetoric (pages 9-23)

Ying Roselyn Du

This study examines the role of U.S. presidents as a news source in the media agenda shaping process. DICTION text-analysis software was used to analyze transcripts of U.S. presidents' state of the union addresses and related...

Chapter 3

One of Many Tools to Win the Election: A Study of Facebook Posts by Presidential Candidates in the 2012 Election (pages 24-42)

Ashik Shafi, Fred Vultee

Presidential campaigns today are increasingly integrating social media such as Facebook as an efficient tool to communicate with the public and organize their supporters. In a bid to explore how the Facebook is used by the...

Chapter 4

Microblogging and the News: Political Elites and the Ultimate Retweet (pages 43-63)

Kevin Wallsten

A particularly important question that has yet to be addressed about microblogging is the extent to which tweeting from politicians influences the traditional media's news coverage. This chapter seeks to address this oversight by...

Chapter 5

Occupy Rhetoric: Responding to Charges of “Slacktivism” With Digital Activism Successes (pages 64-78)

Stephanie Vie, Daniel Carter, Jessica Meyr

By examining three major digital activist events—the Arab Spring, the indignados movement, and Occupy Wall Street—the authors illustrate that digital activism motivates and facilitates real offline behaviors beyond slacktivism by...

Chapter 6

Attitudes of University Students Voters Towards Political Messages in Social Media (pages 79-105)

Murat Selim Selvi

In recent years, social media has become one of the most important political marketing tools. The aim of the research is to determine how university students voting have attitudes towards political messages run across several...

Chapter 7

Adoption of Social Media as Communication Channels in Government Agencies (pages 106-140)

Reemiah Alotaibi, Muthu Ramachandran, Ah-Lian Kor, Amin Hosseinian-Far

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes....

Chapter 8

Determinants of Social Media Impact in Local Government (pages 141-164)

Mohd Hisham Mohd Sharif, Indrit Troshani, Robyn Davidson

Limited attention has been directed towards understanding the impact of social media in the public sector, particularly in local government organisations. Although social media offer substantial benefits and opportunities to local...

Chapter 9

Media, Democracy, and Political Change in Developing Countries (pages 165-175)

Lynete Lusike Mukhongo, Juliet Wambui Macharia

The introductory chapter undertakes a detailed discussion of the political influence of media in developing countries. Communication scholars and researchers often discuss what the media needs to do in the process of driving...

Chapter 10

Beyond Web 2.0. Social Media and Urban Educated Youths Participation in Kenyan Politics (pages 176-193)

Julius Mwashimba M. Kirigha, Lynete Lusike Mukhongo, Robert Masinde

The purpose of the study, was to contribute to a further understanding of the shifting dynamics in youth political communication enabled by advancements in ICTs and explore the extent to which social media use has impacted on both...

Chapter 11

Grassroots Political Campaign in Russia: Alexey Navalny and Transmedia Strategies for Democratic Development (pages 194-221)

Renira Rampazzo Gambarato, Sergei Andreevich Medvedev

This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology...

Chapter 12

Persuasive Communication From a Military Force to Local Civilians: A Cognitive Treatment of PsyOps Messages Based on the Elaboration Likelihood Model (pages 222-236)

Jean-Yves Bergier, Colette Faucher

Here is presented a model of message processing using one of the leading paradigms in social psychology of persuasion as main theoretical framework: the Elaboration Likelihood Model (ELM). Adapting this dual process theory to...

Marketing, Advertising, and Management

Chapter 13

Social Media and Business: In Search of Missing Links (pages 238-247)

Saurabh Gupta, Anurag Singh, Punita Duhan

The influence of social media on the various facets of society has attracted a lot of attention of the researchers in the last few years who are probing its multifaceted impact. One important aspect of social media is its role in...

Chapter 14

Influence of Corporate Social Media in Strategic Decision Processes (pages 248-269)

S. Venkataraman, Ranjan Das

This chapter discusses conceptually with some anecdotal evidence how social media engagement by business firms can influence their strategic decision making. It suggests a model of influence and proposes a knowledge integration...

Chapter 15

Visualizing Social Network Influence: Measurement and Case Studies (pages 270-292)

Jeremy Harris Lipschultz

Billions of social media users communicate via Web and mobile platforms. A variety of measurement tools may be used to advance research methodologies in the study of computer-mediated communication (CMC). Social networking sites...

Chapter 16

Evaluating Social Media: Towards a Practical Model for Measuring Social Media Influence (pages 293-309)

Shahizan Hassan, Norshuhada Shiratuddin, Nor Laily Hashim, Feng Li

Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce. To this end, this study attempts to investigate how the influence of...

Chapter 17

The Influence of Social Media on Teamwork Aspects: Introduction of a Conceptual Model to Measure the Influence Social Media Has on Teamwork (pages 310-326)

Frank Molendijk

Social media has become an integral part of society compared to only ten years ago and has changed the way we communicate. On the other hand organizations are increasingly working in teams. Key in teamwork is communication, according...

Chapter 18

Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics (pages 327-350)

Ainsworth Anthony Bailey

The principal focus of this paper is the development of a conceptual model that incorporates personality variables and service provider-related social media characteristics to propose their impact on consumers' perceptions of the...

Chapter 19

The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations (pages 351-370)

Debika Sihi

Prior work has established the prevalence of social media as an information dissemination tool for large, national nonprofit organizations. This project adds to that literature by examining the impact of an organization's...

Chapter 20

Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka (pages 371-383)

Graham Romello Perera, Irosha Perera

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the...

Chapter 21

Online Gambling Advertising and the Third-Person Effect: A Pilot Study (pages 384-401)

Frederic Guerrero-Solé, Hibai Lopez-Gonzalez, Mark D. Griffiths

Gambling disorder is known to have a negatively detrimental impact on affected individual's physical and psychological health, social relationships, and finances. Via remote technologies (e.g., Internet, mobile phones, and...

Chapter 22

Referencing in the Virtual World: A Study (pages 402-420)

G. K. Deshmukh, Sanskrity Joseph

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their...

Media Literacy and Ethics

Chapter 23

A Discourse on Mass Media and Society (pages 422-438)

Nneoma A. Anozie

Mass media and society, a popular concept in media studies, has constituted much discourse due to roles media play in society and perceived effects that can result thereof. This chapter is inspired by the term ‘medicalization of the...

Chapter 24

The Neuroscience of Social Television (pages 439-452)

Shaun A Seixas, Geoffrey E Nield, Peter Pynta, Richard B Silberstein

In a short few years, social media has become the dominant way in which we communicate with the outside world. It has become prevalent in almost every aspect of our daily lives, but one of the most significant changes social media...

Chapter 25

Old Media, New Media, and Public Engagement With Science and Technology (pages 453-469)

Yulia A. Strekalova, Janice L. Krieger, Rachel E. Damiani, Sriram Kalyanaraman, Daisy Zhe Wang

Mass media are, collectively, an effective mechanism for the engagement of the general public in a debate and exchange of information related to science and technology innovations. Whether the aim is to affect change at the...

Chapter 26

Civic Cultures and Skills in European Digital Rights Campaigning (pages 470-493)

Yana Breindl

Technical skills are increasingly necessary to successfully intervene in policy-making, especially when dealing with technical matters such as Internet or telecommunications regulation. Skills are rooted in experience and cultural...

Chapter 27

Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers (pages 494-514)

Kathy-Ann P. Fletcher, Christiana M. Emmanuel-Stephen

Generation Y is at the forefront of the rise in consumer engagement with brands due to the participatory nature of social media. Social media is largely user generated and is instrumental in the information uprising facilitated by...

Chapter 28

An Assessment of Media Contribution to Behaviour Change and HIV Prevention in Nigeria (pages 515-534)

Olugbenga Elegbe

This chapter explores media influence on behaviour change and its implication for HIV prevention programmes in Nigeria. Using the agenda setting, and the uses and gratifications theories, it analyzes how the media set agenda for...

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