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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Copyright: © 2018 |Pages: 453
ISBN13: 9781522547570|ISBN10: 1522547576|EISBN13: 9781522547587
DOI: 10.4018/978-1-5225-4757-0
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MLA

Bogueva, Diana, et al., editors. Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4757-0

APA

Bogueva, D., Marinova, D., & Raphaely, T. (Eds.). (2018). Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption. IGI Global. https://doi.org/10.4018/978-1-5225-4757-0

Chicago

Bogueva, Diana, Dora Marinova, and Talia Raphaely, eds. Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4757-0

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As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.

The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Dedication
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Chapter 1
The Need for Social Marketing
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Social Marketing Tools, Mechanisms and Approaches
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Chapter 3
Case Studies in Social Marketing
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New Meat Plant-Based Products and Alternatives
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Back Materials
Conclusion
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Compilation of References
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About the Contributors
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Index
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