Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

ISBN13: 9781522549840|ISBN10: 1522549846|EISBN13: 9781522549857

DOI: 10.4018/978-1-5225-4984-0

MLA

Pedeliento, Giuseppe. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4984-0

APA

Pedeliento, G. (2018). Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities. IGI Global. https://doi.org/10.4018/978-1-5225-4984-0

Chicago

Pedeliento, Giuseppe. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4984-0

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In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers.

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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Front Materials

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Title Page

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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

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Foreword

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Preface

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Acknowledgment

Chapters

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Chapter 1

The Theory of Attachment: A Primer (pages 1-34)

Since the core topic of the book is consumers' attachment to products and brands, a brief but compelling review of attachment theory is needed to give the readers the theoretical tools necessary to properly understand how the...

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Chapter 2

The Methodology: Systematic Literature Review (pages 35-55)

This chapter provides a brief description of the methodology used in this book by the following chapters (i.e. “Brand Attachment” [Chapter 3] and “Product Attachment” [Chapter 4]). Applied to address the criticism that literature...

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Chapter 3

Brand Attachment (pages 56-171)

Among the myriad brand constructs established in the literature, brand attachment is attracting increasing attention among marketing scholars. Initially a loosely defined construct, the definition of brand attachment has improved...

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Chapter 4

Product Attachment (pages 172-254)

Although the study of emotional feelings that consumers' nurture toward products (or material possessions) has largely attracted the interest of marketing and consumer behavior scholars, research dealing with product attachment...

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Chapter 5

Emerging Trends in Attachment Studies (pages 255-284)

This chapter reports some of the most recent developments in attachment studies that are gaining interest in the current literature. In particular, it introduces two concepts attracting the attention of marketing scholars: “brand...

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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

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