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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Information Resources Management Association
Copyright: © 2018 |Pages: 558
ISBN13: 9781522554752|ISBN10: 1522554750|EISBN13: 9781522554769
DOI: 10.4018/978-1-5225-5475-2
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MLA

Management Association, Information Resources, editor. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5475-2

APA

Management Association, I. (Ed.). (2018). Sports Media, Marketing, and Management: Breakthroughs in Research and Practice. IGI Global. https://doi.org/10.4018/978-1-5225-5475-2

Chicago

Management Association, Information Resources, ed. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5475-2

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This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Chapters
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Chapter 1
Branding and Marketing  (pages 12-12)
Branding and Marketing
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Management, Sponsorship, and Strategic Planning
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Chapter 3
Spectatorship and Consumerism
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Back Materials
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Index
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