Applications of Neuroscience: Breakthroughs in Research and Practice

Applications of Neuroscience: Breakthroughs in Research and Practice

Information Resources Management Association

Copyright: © 2018 |Pages: 501

ISBN13: 9781522554783|ISBN10: 1522554785|EISBN13: 9781522554790

DOI: 10.4018/978-1-5225-5478-3

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MLA

Management Association, Information Resources, editor. Applications of Neuroscience: Breakthroughs in Research and Practice. IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5478-3

APA

Management Association, I. (Ed.). (2018). Applications of Neuroscience: Breakthroughs in Research and Practice. IGI Global. https://doi.org/10.4018/978-1-5225-5478-3

Chicago

Management Association, Information Resources, ed. Applications of Neuroscience: Breakthroughs in Research and Practice. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5478-3

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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields.

Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.

Table of Contents

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Front Materials

Title Page

Copyright Page

Editorial Advisory Board

Preface

Chapters

Art, Creativity, and Social Issues

Chapter 1

Creativity and the Arts (pages 1-39)

Richard L. Tietze

The chapter explores creativity from a psychological viewpoint, as spontaneous and reflective activities in several self-defining human efforts, such as telling stories and forming an identity. New discoveries from neuroscience and...

Chapter 2

Understanding How the Mind Works: The Neuroscience of Perception, Behavior, and Creativity (pages 40-53)

Claudia Feitosa-Santana

The understanding of the inner workings of the mind are relevant to enhance curriculum achievements, therefore optimizing the professional practice in general and of the arts and design in particular. The recent birth of neuroscience...

Chapter 3

A Study on the Interface Between Arts and Sciences: Neuroesthetics and Cognitive Neuroscience of Art (pages 54-69)

Alexandre Siqueira de Freitas

This chapter discusses issues related to two fields of knowledge: neuroesthetics and cognitive neuroscience of art. These two fields represent areas that link historically dichotomic instances: nature and culture. In the first...

Chapter 4

Understanding the Interdisciplinary Meaning of Beauty to Neuroscience: Designing Beauty to Neuroscience (pages 70-85)

Bruno H.S. Araujo, Ibrahim Elias Nasseh

The search for the source of beauty has exercised the speculation of philosophers and writers throughout the ages. The classical conception is that beauty consists of an arrangement of integral parts into a coherent whole, according...

Chapter 5

Perceptual Processes and Multisensoriality: Understanding Multimodal Art from Neuroscientific Concepts (pages 86-99)

Rosangella Leote

Perception seems to be an overly discussed subject in theories of Art, giving us the impression that there is nothing new to add. So much research and so many conceptions have been developed on the subject. Nevertheless, many holes...

Chapter 6

Enabling Creativity: Using Garden Exploration as a Vehicle for Creative Expression and Analysis (pages 100-117)

Becky Boesch

This chapter uses current developments in cognitive neuroscience to explore the notion that educational activities should involve the whole person. To that end, the author explains in depth an undergraduate college assignment that...

Chapter 7

Cognitive and Neural Mechanisms Involved in Interactions Between Touch and Emotion (pages 118-134)

Zhilin Zhang, Tianyi Yan, Qiang Huang, Jinglong Wu

Touch has been described as the most fundamental means of contact with the world and the most primitive modality among all sensory systems. In the past, the study of emotional communication has focused almost exclusively on facial...

Chapter 8

Integrating Interpersonal Neurobiology Into the Play Therapy Process: Advancing Adlerian Play Therapy (pages 135-156)

Dalena L. Dillman Taylor, Naomi Joy Wheeler

Advancements in neuroscience provide theoretical support for principles and practices of counseling and play therapy intervention (Badenoch & Kestley, 2015; Siegel, 2012). Likewise, AdPT shares many conceptual similarities with IPNB...

Computer Science and Information Systems

Chapter 9

Cognitive Neuroscience in Information Systems Research (pages 158-175)

Yeli Zhao, Keng Siau

This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper...

Chapter 10

Exploring Perception, Cognition, and Neural Pathways of Stereo Vision and the Split–Brain Human Computer Interface (pages 176-225)

Gregory P. Garvey

This chapter examines research from psychology of perception and cognition as well as select developments in the visual arts that inspired the design of the split-brain user interface developed for the interactive documentary Anita...

Chapter 11

Development and Evaluation of Neuroscience Computer-Based Modules for Medical Students: Instructional Design Principles and Effectiveness (pages 226-241)

Kathryn L. Lovell

Interactive neuropathology computer-based teaching modules and other neuroscience computer-based resources were developed to provide individualized self-paced content information accompanied by images and self-assessment questions...

Chapter 12

A Strategic Perspective on Using Symbolic Transformation in STEM Education: Robotics and Automation (pages 242-284)

Jack M. Rappaport, Stephen B. Richter, Dennis T. Kennedy

This paper describes and implements an innovative model for teaching Science, Technology, Engineering and Mathematics (STEM) that enhances the decision making process of students considering a major or a career in STEM fields. The...

Marketing and Management

Chapter 13

Neuromarketing Perspective of Consumer Choice (pages 286-295)

Salim Lahmiri

Behavioural research attempts to study how individuals make decisions and interact and influence other individuals, organizations, markets and society. In this regard, applied neuroscience in human decision-making has gained an...

Chapter 14

A Neuromarketing Perspective on Measuring Marketing Influence at the Unconsciousness Level (pages 296-316)

Ioana Iancu

In a context characterized by an inflation of marketing messages, it is imperious to understand how consumers succeed in making the buying decision. Starting by briefly describing the structure and the role of the brain and the...

Chapter 15

Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour (pages 317-336)

Cynthia A. Bulley, Veronica Adu-Brobbey, Esther O. Duodu

Consumer behaviour studies have taken a new turn. Marketers, economists and other consumer related disciplines are looking to science to accurately determine consumer behaviour. The purpose of this chapter is to provide insight into...

Chapter 16

Assessing Consumer Reactions with Neuroscientific Measurements (pages 337-349)

Christopher Rumpf, Christoph Breuer

Positive consumer reactions to corporate marketing activities are regarded a key driver of business success. Since consumer reactions occur to a large extent on non-conscious levels, traditional market research approaches provide...

Chapter 17

Upgrading Marketing Research: Neuromarketing Tools for Understanding Consumers (pages 350-370)

Anka Gorgiev, Nikolaos Dimitriadis

The following chapter focuses on the recent developments in the marketing industry resulting from the rise of neuromarketing. It offers analysis of the problems initiated by the traditional marketing research approaches and how these...

Chapter 18

Neuroscience Applications on the Assessments of TV Ads (pages 371-390)

Tuna Çakar, Kaan Gez

The progress in neurotechnologies has enabled a potentially better and cheaper analysis for the neural signals not limited to medical applications but influencing several fields from marketing to economics and law to ethics. Since...

Chapter 19

Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads (pages 391-412)

Patrizia Cherubino, Giulia Cartocci, Arianna Trettel, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Marco Mancini, Gianluca Di Flumeri, Fabio Babiloni

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG)...

Chapter 20

The Neuroscience of Social Television (pages 413-426)

Shaun A Seixas, Geoffrey E Nield, Peter Pynta, Richard B Silberstein

In a short few years, social media has become the dominant way in which we communicate with the outside world. It has become prevalent in almost every aspect of our daily lives, but one of the most significant changes social media...

Chapter 21

Measuring Cognitive and Emotional Processes in Retail: A Neuroscience Perspective (pages 427-444)

Patrizia Cherubino, Anton Giulio Maglione, Ilenia Graziani, Arianna Trettel, Giovanni Vecchiato, Fabio Babiloni

The purpose of this chapter is to share scientific methods for the quantitative measurement of emotion through the recording of physiologic and cerebral variables of consumers in relation to advertising stimuli and during the...

Chapter 22

Rational, Emotional, and Neural Foundations of Economic Preferences (pages 445-465)

Harish C. Chandan

Classical economics assumes human economic decision making is completely rational and dominated by self-interest. Behavior economics emerged to account for the fact that human economic preferences are often influenced by emotional...

Chapter 23

Economic Decision Making, Emotion, and Prefrontal Cortex (pages 466-476)

Salim Lahmiri

How diverse regions of the brain are coordinated to produce objective-directed decision is the essence of neuroeconomics. Indeed, the latter is a formal framework to describe the involvement of numerous brain regions including...

Chapter 24

Neuroscience Applications in Financial Markets: A Practitioner's Perspective (pages 477-497)

Alessia Falsarone

The 2007-2008 Global Financial Crisis provided strong evidence of social dynamics in global financial markets which challenge basic rationality of independent decision makers when choices invoke short term trade-offs as opposed to...

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