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Smart Marketing With the Internet of Things

Smart Marketing With the Internet of Things

Copyright: © 2019 |Pages: 304
ISBN13: 9781522557630|ISBN10: 1522557636|EISBN13: 9781522557647
DOI: 10.4018/978-1-5225-5763-0
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MLA

Simões, Dora, et al., editors. Smart Marketing With the Internet of Things. IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5763-0

APA

Simões, D., Barbosa, B., & Filipe, S. (Eds.). (2019). Smart Marketing With the Internet of Things. IGI Global. https://doi.org/10.4018/978-1-5225-5763-0

Chicago

Simões, Dora, Belem Barbosa, and Sandra Filipe, eds. Smart Marketing With the Internet of Things. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5763-0

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The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services.

Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board
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Preface
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Acknowledgment
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Chapters
Chapter 1
The Essence  (pages 19-19)
The Essence
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Chapter 2
Scopes of Application  (pages 46-46)
Scopes of Application
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Chapter 3
Future Trends  (pages 198-198)
Future Trends
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Back Materials
Compilation of References
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About the Contributors
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Index
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