Welcome to the InfoSci Platform
Reference Hub3
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Luísa Cagica Carvalho, Pedro Isaías
Copyright: © 2019 |Pages: 609
ISBN13: 9781522563075|ISBN10: 1522563075|EISBN13: 9781522563082
DOI: 10.4018/978-1-5225-6307-5
Cite Book Cite Book

MLA

Carvalho, Luísa Cagica, and Pedro Isaías, editors. Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6307-5

APA

Carvalho, L. C. & Isaías, P. (Eds.). (2019). Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. IGI Global. https://doi.org/10.4018/978-1-5225-6307-5

Chicago

Carvalho, Luísa Cagica, and Pedro Isaías, eds. Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6307-5

Export Reference

Mendeley
Favorite Full-Book Download

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.

The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Table of Contents

Reset
Front Materials
PDFHTML
Title Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Copyright Page
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Preface
This content has been removed at the discretion of the publisher and the editors.
Chapters
PDFHTML
Chapter 1
Digital Entrepreneurship
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Chapter 2
Technological Approaches  (pages 131-131)
Technological Approaches
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
E-Business and E-Commerce: Strategies and Trends
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Chapter 4
Digital Marketing  (pages 338-338)
Digital Marketing
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Marketing and Social Networks and Search Engines
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Chapter 6
E-Government, E-Learning, and E-Health
This content has been removed at the discretion of the publisher and the editors.
Back Materials
PDFHTML
Compilation of References
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
About the Contributors
This content has been removed at the discretion of the publisher and the editors.
PDFHTML
Index
This content has been removed at the discretion of the publisher and the editors.
View All Books

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.