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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Information Resources Management Association
Copyright: © 2019 |Pages: 1556
ISBN13: 9781522571162|ISBN10: 1522571167|EISBN13: 9781522571179
DOI: 10.4018/978-1-5225-7116-2
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MLA

Management Association, Information Resources, editor. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2

APA

Management Association, I. (Ed.). (2019). Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. IGI Global. https://doi.org/10.4018/978-1-5225-7116-2

Chicago

Management Association, Information Resources, ed. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2

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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Table of Contents

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Front Materials
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Title Page
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Copyright Page
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Editorial Advisory Board
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Preface
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Chapters
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Chapter 1
Fundamental Concepts and Theories
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Chapter 2
Development and Design Methodologies
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Chapter 3
Tools and Technologies  (pages 432-432)
Tools and Technologies
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Chapter 4
Utilization and Applications
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Chapter 5
Organizational and Social Implications
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Chapter 6
Managerial Impact  (pages 1304-1304)
Managerial Impact
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Chapter 7
Critical Issues and Challenges
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Chapter 8
Emerging Trends  (pages 1503-1503)
Emerging Trends
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Back Materials
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Index
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