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Green Marketing as a Positive Driver Toward Business Sustainability

Green Marketing as a Positive Driver Toward Business Sustainability

Copyright: © 2020 |Pages: 356
ISBN13: 9781522595588|ISBN10: 1522595589|EISBN13: 9781522595601
DOI: 10.4018/978-1-5225-9558-8
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MLA

Naidoo, Vannie, and Rahul Verma, editors. Green Marketing as a Positive Driver Toward Business Sustainability. IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9558-8

APA

Naidoo, V. & Verma, R. (Eds.). (2020). Green Marketing as a Positive Driver Toward Business Sustainability. IGI Global. https://doi.org/10.4018/978-1-5225-9558-8

Chicago

Naidoo, Vannie, and Rahul Verma, eds. Green Marketing as a Positive Driver Toward Business Sustainability. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9558-8

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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement.

Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Table of Contents

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Front Materials
Title Page
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Copyright Page
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Editorial Advisory Board
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Foreword
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Preface
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Acknowledgment
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Chapters
Back Materials
Compilation of References
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About the Contributors
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Index
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